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Ambidexterity under digitalization: A tale of two decades of new media at a Swedish newspaper
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab). (Digital tjänsteinnovation)ORCID iD: 0000-0001-9439-0764
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab). (Digital tjänsteinnovation)
Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS), Man and Information technology laboratory (MI-lab). (Digital tjänsteinnovation)
2018 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 34, no 3, p. 276-288Article in journal (Refereed) Published
Abstract [en]

The digitalization of the newspaper industry represents a significant challenge for incumbent companies to engage new technologies. Many companies in the industry have had to seek new markets through digital technologies to survive. This paper explores how one of the largest Swedish newspapers, Aftonbladet, has strategically embraced new media and new markets. We report a decade of engaged scholarship based on interviews and archival analysis that covers 20 years of strategic acts at the company. We consider this effort as a case of organizational ambidexterity under digitalization. The analysis seeks to extend theoretical understanding of the interrelationships between strategic intent and technological choice. The paper contributes to the understanding of ambidexterity under digitalization by theoretically framing it in terms of strategic acts. The research suggests that digitalization implies a more complex ambidexterity interrelationship between old and new markets and technologies. As digitalization enables the loosening of previously tight couplings, the clear theoretical distinction between old and new, and critically, the unproblematic transition, is brought into question. The paper suggests replacing the notion of an orderly shift from the old to the new with ambidexterity under digitalization as a duality of both old and new undergoing continual reconfiguration. © 2018 Elsevier Ltd

Place, publisher, year, edition, pages
Kidlington: Pergamon Press, 2018. Vol. 34, no 3, p. 276-288
Keywords [en]
Digitalization, Organizational ambidexterity, Strategy, News publishing, New media
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hh:diva-37839DOI: 10.1016/j.scaman.2018.06.004Scopus ID: 2-s2.0-85050082796OAI: oai:DiVA.org:hh-37839DiVA, id: diva2:1243100
Funder
Knowledge FoundationAvailable from: 2018-08-30 Created: 2018-08-30 Last updated: 2018-08-31Bibliographically approved

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Åkesson, MariaIhlström Eriksson, Carina

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Citation style
  • apa
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More styles
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  • Other locale
More languages
Output format
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