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A Review of Exhibit Marketing: A Nordic School Perspective
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
2017 (engelsk)Student paper other, 5 poäng / 7,5 hpOppgave
Abstract [en]

Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. Accordingly, the purpose of this literature review is to evaluate and integrate the findings of multiple qualitative research studies to provide an overview of the concept of exhibit marketing. This study will provide a content analysis through a meta-synthesis with the citation index as a foundation. Extracted perspectives from different scholars are carefully analysed and summarized using the proposed theoretical framework. Findings revealed that the concept of exhibit marketing has close relation to the Nordic School of Thought. 

sted, utgiver, år, opplag, sider
2017. , s. 12
Emneord [en]
exhibit marketing, exhibitor, trade show, Nordic school of thought
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-33298OAI: oai:DiVA.org:hh-33298DiVA, id: diva2:1075342
Fag / kurs
Scientific method
Tilgjengelig fra: 2017-02-18 Laget: 2017-02-17 Sist oppdatert: 2017-02-18bibliografisk kontrollert

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