hh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Entry mode decision for Swedish business-to-business firms internationalizing to India
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
2015 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. Question(s)How do internal and external factors influence the entry mode decision for Swedish business-to-businessfirms internationalizing to India?How can the entry mode decision process be characterized for Swedish business-to-businessfirms when internationalizing to India?How does the entry mode, used by Swedish business-to-business firms in India, follows the Transaction Cost Approach to entry modes and the Resource Based Approach to entry modes?PurposeThe purpose of this study is to get a deeper understanding of how internal and external factors influence the entry mode decision forSwedish business-to-business firms that internationalize to India. Furthermore, the study aims at bringing in a process-based view of the entry mode decision literature.The study also aims to investigate entry modes used in India to see how it followsthe recommendations of the transaction cost and the Resource Based explanation to entry mode choice. MethodQualitative multiple case study consisting of three cases. The data was collected through personal interviews. The cases have been analyzed using a within-case analysis and a cross-case analysis.ConclusionThe findings of our study show that firms evaluate just a few internal and external factors when internationalizing to India. As can be derived from our study, the product has an importantinfluence on the entry mode decision for the investigated firms. The more standardized a product is, the easier it is to penetrate the Indian market using low-control entry modes. The higher the complexity of the product, the more knowledge is required from the firm and thus, the higher the likelihood for a firm to internationalize to the Indian market using high-control entry modes. It is also shown that firms tend to rely on earlier experiences when internationalizing to India, whereas this could limit the firms for choosing the right entry mode. Furthermore, the specific market barriers for the Indian market have an influence on the entry mode decision as well. It is also found that firms that have a causational approach to foreign entry mode will not allow for a rapid switch in the level of foreign involvement before they have reliable information as a base for the decision. The firms with an effectual approach made their entry mode decision based on selecting an entry mode with low resource commitment, seeing their achieved turnovers in India as a bonus.

Ort, förlag, år, upplaga, sidor
2015. , s. 75
Nyckelord [en]
Entry mode, Internationalization, internal factors, external factors
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-28900OAI: oai:DiVA.org:hh-28900DiVA, id: diva2:828162
Ämne / kurs
Internationell marknadsföring
Presentation
2015-05-28, P215, 09:00 (Engelska)
Handledare
Examinatorer
Projekt
Master in International MarketingTillgänglig från: 2015-06-30 Skapad: 2015-06-29 Senast uppdaterad: 2018-05-23Bibliografiskt granskad

Open Access i DiVA

fulltext(975 kB)380 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 975 kBChecksumma SHA-512
c27804c6df2fc10fa8ab13490f0f610671e93180ac18bf13e253853db115bb60515d2ad10cd5402bc8c43e547a9358cc9c7963bd02f108de8e5141920c684c78
Typ fulltextMimetyp application/pdf

Sök vidare i DiVA

Av författaren/redaktören
van den Brink, Jakob JanMartensson, Jesper
Av organisationen
Centre for International Marketing and Entrepreneurship Research (CIMER)
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 380 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 420 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf