hh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Bridging service design tools and business model innovation (BMI) for servitization in B2B context
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Business Model Innovation (BMI).
Mondragon Unibertsitatea, Faculty of Engineering, Design Innovation Center (DBZ), Basque Country, Spain.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Business Model Innovation (BMI).ORCID-id: 0000-0002-5849-1442
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Business Model Innovation (BMI).
Visa övriga samt affilieringar
2015 (Engelska)Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Servitization requires development of new value proposition as a system of product-service system aimed at solving customer specific needs and problems (Baines et al., 2009). Business model innovation (BMI) is a way to servitize, and it represents a complex, collective, cyclical social process emphasizing active experimentation with changing business model components (Hoveskog et al., forthcoming). To enable such experimentation, in early phases of BMI for servitization one needs to (i) identify customer value of target customers (Teece, 2010) and (ii) design corresponding value propositions (Frankenberger et al., 2013). However, both research on BMI in general (Keränen & Jalkala, 2013) and with focus on servitization (Baines et al., 2009) have not paid sufficient attention to applicability and availability of different practical tools, which are relevant for early phases of BMI process. In this regard, the emerging approach of service design has been proposed as a potential methodology offering a tool kit with practical tools to support manufacturers’ BMI for servitization (Sangiorgi et al., 2012; Iriarte et al., 2014). Service design offers a practical toolkit that has its roots in a new thinking about value (Vargo & Lusch, 2004; 2008), which allows capturing reliable data about customer needs (Moritz, 2005), creating, visualizing and sharing complex product-service systems (Morelli, 2006; Segelström, 2013), and prototyping future situations of services (Blomkvist, 2014). However, the potential contributions of service design tools for manufacturing servitization in general and business model innovation in particular aren’t sufficiently investigated. Thus, the purpose of this conceptual paper is to explore the applicability of service design tools in early phases of BMI for servitization. This will allow us to propose a targeted service design-based tool kit for early phases of BMI providing guidance to managers in “how” to practically approach designing product-service value proposition during servitization transformation.

Ort, förlag, år, upplaga, sidor
Birmingham, UK: Aston Business School, UK , 2015.
Nyckelord [en]
Business model innovation, Service design tools, Servitization
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-28296OAI: oai:DiVA.org:hh-28296DiVA, id: diva2:812737
Konferens
The Spring Servitization Conference (SSC 2015), Servitization: the theory and impact, 18 – 19 May 2015, Aston Business School, Aston University, UK
Projekt
BMI Wind
Forskningsfinansiär
KK-stiftelsenTillgänglig från: 2015-05-20 Skapad: 2015-05-20 Senast uppdaterad: 2018-03-22Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Presentation

Personposter BETA

Simonchik, AnastaciaHoveskog, MayaHalila, Fawzi

Sök vidare i DiVA

Av författaren/redaktören
Simonchik, AnastaciaHoveskog, MayaHalila, Fawzi
Av organisationen
Business Model Innovation (BMI)
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 617 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf