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“Glocalization” of business activities: a “glocal strategy” approach
School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
2001 (Engelska)Ingår i: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 39, nr 1, s. 6-18Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The topic of this article provides a discussion on the importance of well‐defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on, and is exemplified through, the globalization of business activities and the term “global strategy”. The widespread use of popular jargon cannot cover the fact that a genuine or true global strategy approach appears to be a managerial utopia. The terms “glocal strategy” and the “glocalization” of business activities are introduced to enhance the accuracy of the present usage by scholars and by practitioners of the term global strategy and the phenomenon often described as the globalization of business activities.

Ort, förlag, år, upplaga, sidor
Bingley: Emerald Group Publishing Limited, 2001. Vol. 39, nr 1, s. 6-18
Nyckelord [en]
International trade, Globalization, Multinationals, Strategy
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-26805DOI: 10.1108/EUM0000000005403OAI: oai:DiVA.org:hh-26805DiVA, id: diva2:755756
Tillgänglig från: 2014-10-15 Skapad: 2014-10-15 Senast uppdaterad: 2018-03-22Bibliografiskt granskad

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