Företagsförnyelseprojekt-REX 2001 (Svenska)Studentarbete andra terminStudentuppsats (Examensarbete)

Abstract [sv]

Rex is a swedish maufactured bicycle with a good design and high quality. The company doesn´t sell enough bikes and the trade mark Rex doesn´t have a satisfying reputation. This report gives suggestions how to strengthen the trade mark, how to acchieve a better development and research environment and also how to improve the communication within the company. This contains more agressive marketing, organised development of products and processes and internal education. The facts are based on interviews with employees and retailers. A marketing research has been made to get an opinion from the general public about Rex.

Ort, förlag, år, upplaga, sidor

2001.

Nyckelord [sv]

rex, bicycle

Identifikatorer

URN: urn:nbn:se:hh:diva-9778Lokalt ID: U4443OAI: oai:DiVA.org:hh-9778DiVA, id: diva2:364885

Uppsök

teknik

Anmärkning

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTillgänglig från: 2010-11-09 Skapad: 2010-11-09Bibliografiskt granskad

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