Swedish commercial television has expanded rapidly in recent years. Can advertisers cope with predicted rurther expansion in the future? 1996 (Engelska)Studentarbete andra terminStudentuppsats (Examensarbete)

Abstract [en]

The purpose of this project is to attempt to predict the impact that an expansion in commercial television will have on advertisers. It will combine: - a brief history of Swedish commercial television - the present situation among competing channels on the Swedish television network - theoretical research into the methods advertisers can use to combat increased competion.

Ort, förlag, år, upplaga, sidor

1996.

Nyckelord [en]

commercial televsion kommersiell television reklam

Identifikatorer

URN: urn:nbn:se:hh:diva-7089Lokalt ID: U0944OAI: oai:DiVA.org:hh-7089DiVA, id: diva2:362131

Uppsök

samhälle/juridik

Anmärkning

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTillgänglig från: 2010-11-09 Skapad: 2010-11-09Bibliografiskt granskad

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Sektionen för ekonomi och teknik (SET)

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