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A  "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and USA
University of Northern Colorado, Greeley, USA.
Oslo School of Management, Norway.
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-0554-9591
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID-id: 0000-0002-8194-2053
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2010 (Engelska)Ingår i: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 27, nr 5, s. 541-561Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Purpose: The purpose of this paper is to develop a cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and the USA. 

Design/methodology/approach: The Swedish and US sampling frames consisted each of a random sample of 600 owners and managers of distribution firms of specialty tools and fasteners. A total of 161 usable surveys were returned from the US-survey, for a response rate of 27 percent, while 121 usable surveys were returned from the Swedish survey, for a response rate of 20 percent. An overall response rate of 24 percent was achieved across both countries. 

Findings: The paper provides support for the dimensional distinctiveness of cooperation, coordination, specific assets, satisfaction, trust, and commitment. Four of the dimensions are reflective of relationship quality or the "cross-cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and relationship quality was found to be associated with relationship-satisfaction with suppliers. A test of metric invariance confirmed the RELQUAL-scale is appropriate for cross-cultural research. 

Research limitations/implications: Examining the tested in other industrial and cultural contexts and countries in other inter-organizational settings could help establish the generality of findings beyond Sweden and the USA and that beyond the context of the distributor-supplier relationship of fasteners and specialty tools. Practical implications The "cross-cultural RELQUAL-scale" is of interest to business practice as it provides a structure of dimensions to be considered in the organizational effort of maintaining satisfactory levels of relationship quality with suppliers. 

Originality/value: The paper focuses on two different cultural contexts, which is an approach rarely seen in inter-organizational research. The focal constructs are frequently included in inter-organizational research, but have previously not been included in the same empirical study of RELQUAL.

Ort, förlag, år, upplaga, sidor
London: Emerald Group Publishing Limited, 2010. Vol. 27, nr 5, s. 541-561
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-6013DOI: 10.1108/02651331011076581ISI: 000283611100004Scopus ID: 2-s2.0-77957063357OAI: oai:DiVA.org:hh-6013DiVA, id: diva2:353549
Tillgänglig från: 2010-09-27 Skapad: 2010-09-27 Senast uppdaterad: 2018-03-23Bibliografiskt granskad

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Svensson, GöranAwuah, GabrielAndersson, Svante

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