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Value proposition in m-commerce: exploring service provider and user perceptions
Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).ORCID-id: 0000-0001-9439-0764
2007 (Engelska)Ingår i: Proceedings of 6th Annual Global Mobility Roundtable, 2007, s. 19-Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Adoption of mobile services and m-business outcomes has not yet reached expectations. The uncertainties in m-commerce are still many occasioning a need to explore challenges and opportunities. This study provides empirical data on perceptions of value proposition in m-commerce from the supplier as well as the demand side. The first is addressed in an interview study with newspaper publishers that offer mobile services, and the second in a broad survey of 1388 mobile service users. The findings show that there are similarities as well as differences in perceptions of value held by service providers and users of mobile services. Ubiquity and service provider/user relationship were identified as general service characteristics whereas localization, personalization, convenience and socialization were identified to be mobile service value dimensions. The aim is to provide useful insights for service providers to better meet the market demands in consumer m-commerce.

Ort, förlag, år, upplaga, sidor
2007. s. 19-
Nyckelord [en]
m-commerce, mobile services, value proposition
Nationell ämneskategori
Teknik och teknologier
Identifikatorer
URN: urn:nbn:se:hh:diva-2212Lokalt ID: 2082/2609OAI: oai:DiVA.org:hh-2212DiVA, id: diva2:239430
Konferens
The 6th Annual Global Mobility Roundtable 2007, june 1-2, 2007, Marriott Hotel, Marina del Rey, Los Angeles, CA
Tillgänglig från: 2008-12-17 Skapad: 2008-12-17 Senast uppdaterad: 2015-08-21Bibliografiskt granskad
Ingår i avhandling
1. Digital Innovation in the Value Networks of Newspapers
Öppna denna publikation i ny flik eller fönster >>Digital Innovation in the Value Networks of Newspapers
2009 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

After decades of digital developments, we are now entering a truly digital era. Digital information and communication technology has become a naturally embedded part ofthe designed environment we live in. Most parts of life are today pervaded by digital products and services. Evidence of such immersion can be noted in, for instance, media consumption. This development is gradually shaping and cultivating a media environment that is ubiquitous. Such ubiquity is manifested in media’s constant presence and thechanges in media consumption in the purview of digital innovation. Indeed, digital innovation is not only a shift in technology. It alters existing value networks and calls forrethinking existing value perceptions. While this disruptive change driven by digitizationcan be found in many industries, this thesis focuses on its impact on value networks in thenewspaper industry.The digitization of newspapers started with the introduction of the internet in the 90´sand soon emerged into new media innovations. While these new media innovations have not replaced existing media, they have been disruptive to newspaper value networks. Recently, the emergence of yet another digital innovation is specifically interesting whenstudying changes to value networks of the newspaper industry: the e-paper. This innovation (a screen technology very close to print on paper) exhibits inherent valuesthat make future replacement of print on paper a possibility. It is therefore regarded as avery promising technology in the newspaper industry. This thesis can be positioned at the intersection of the friction between forces to embarkon a new media trajectory and forces to hang on to the established structures andcontrol. The research question addressed in this thesis is: How are value networks of newspapers influenced by digital innovation? Addressing the research question, a multimethod approach was adopted to gain a broad understanding of how digital innovationinfluences value networks of newspapers. Drawing on digital innovation literature, the thesis presents a theoretical perspective with which to understand how digital innovation influences value networks. This perspective is instantiated as a model of value network configuration. The model emphasizes the multi-layered, dynamic, dialectic, and diametrical character of value networks in digital innovation. The model is offered as abasis and analytical tool to further explore value networks in digital innovation. This tool is useful for newspaper stakeholders when entering the digital era.

Ort, förlag, år, upplaga, sidor
Göteborg: Göteborgs universitet, 2009. s. 201
Serie
Gothenburg studies in informatics, ISSN 1400-741x ; 42
Nyckelord
digital innovation, value network, value network configuration, ubiquitous media environment, e-paper, e-newspaper, newspaper industry
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
urn:nbn:se:hh:diva-14056 (URN)978-91-628-7877-1 (ISBN)
Disputation
2009-09-25, IT universitetet, Hus Patricia, Torg 2 (vån 2), Forskningsgången 6, Göteborg, 13:15 (Engelska)
Tillgänglig från: 2011-01-11 Skapad: 2011-01-03 Senast uppdaterad: 2018-01-12Bibliografiskt granskad

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