Tenerife is experiencing challenges with its drinking water resources because of climate change and overtourism. The prior lone use of groundwater as drinking water source must now be complemented by desalinated saltwater. This has resulted in an increased use of drinking water on plastic bottles, which has led to large amounts of plastic waste on the island. Even with an implemented deposit system for plastic bottles in the capital, a high consumption of plastic bottles for drinking water remains. This study thereby aims to research tourists and locals’ habits and opinions of tap water consumption on Tenerife. The study aims to answer why tourists and locals do not drink the tap water on the island today and what their opinions are towards a reduced use of plastic bottles for drinking water consumption on Tenerife. The study also answers which actions could be taken to change tourists’ and locals’ consumption of drinking water in plastic bottles towards a primary consumption of tap water. A literature study was conducted to explore water consumption and plastic waste on Tenerife. A survey study was performed on 155 respondents of tourists and locals’ habits and opinions considering drinking water and plastic bottle waste. The results showed that most of the respondents avoid tap water with fear of food poisoning or insecurity of how it will affect their long-term health. Most of the respondents are positive towards a reduced use of plastic bottles for drinking water on Tenerife. Both tourists and locals answered that they would drink the tap water if they knew that it was safe and had a good taste. Actions that can be taken for changing the habits of using plastic bottles for drinking water are; informing the locals and tourists on the safety of the tap water and developing the water systems to improve the taste of the tap water. The study indicates the need for actions to increase the assurance in the quality and safety of tap water on Tenerife. This could improve the transition towards a more sustainable consumption of drinking water, help reduce the use of plastic bottles on the island and, is a step in the right direction towards the Sustainable development goals.