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Kundfokuserad förvaltning av kommersiella fastigheter: En studie om kundfokus kopplat till lönsamhet
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
2017 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Title: Customer-focused commercial property management – A study of customer-focus related to profitability

Type of document: Bachelor’s thesis, major field business administration

Authors: Linus Molin and Anton Reimann Varg

Supervisor: Eva Berggren

Examiner: Jan-Olof Müller

Date: 2017-05-23

Research question: How and why are real estate companies working customer-focused when managing commercial properties?

Purpose: The purpose of the study is to explain how real estate companies are working customer-focused when managing commercial properties, as well as understanding the companies’ reasoning behind the choice of working in such a manner.

Methodology: A qualitative study was conducted using a deductive approach. The empirical data consists of three personal interviews with respondents from three different real estate companies, which are all active in the commercial property management sector. The respondents’ professional titles are property manager and one CEO. 

Results: The study indicates that the real estate companies are working customer-focused by having insight in the customers’ businesses mainly regarding surface related issues. Another part in the customer-focused way of work is a series of actions made to build long-term customer relations and to give the customers the opportunity to create value for themselves. The study also implies that the reasoning behind the customer-focused way of work is the belief that it in the end leads to profitability, mainly through cost savings due to the customers remaining in the properties for a longer time.

Key words: Customer focus, customer profitability, commercial property management

Ort, förlag, år, upplaga, sidor
2017. , s. 46
Nyckelord [en]
Kundfokus, kundlönsamhet, kommersiell fastighetsförvaltning
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-34309OAI: oai:DiVA.org:hh-34309DiVA, id: diva2:1114199
Ämne / kurs
Företagsekonomi
Handledare
Examinatorer
Tillgänglig från: 2017-06-28 Skapad: 2017-06-22 Senast uppdaterad: 2017-10-18Bibliografiskt granskad

Open Access i DiVA

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Akademin för ekonomi, teknik och naturvetenskap
Företagsekonomi

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