hh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
THE NEEDS AND CHALLENGES OF ADOPTING BUSINESS INTELLIGENCE FOR SMALL AND MEDIUM-SIZED ENTERPRISE (SME)
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap. (Research Design and Methods)
2017 (Engelska)Studentarbete övrigt, 5 poäng / 7,5 hpStudentuppsats (Examensarbete)
Abstract [en]

Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. However, the limited financial resource and lack of human capital are becoming the constraint for SMEs to invest in Business Intelligence system; as well the return of their investment in BI system is still being considerable for SMEs to invest in the system. This study proposes an innovative approach for assessing and prioritizing the use of BI, which can help SME owners to prioritize their customer’s needs and communicate with their stakeholder by using Kano model. This paper is prepared in a way to define and convey the idea of Kano Model and its application to aspiring organizations.

Ort, förlag, år, upplaga, sidor
2017. , s. 11
Nyckelord [en]
Business Intelligence, SME, KANO Model
Nationell ämneskategori
Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:hh:diva-33509OAI: oai:DiVA.org:hh-33509DiVA, id: diva2:1080914
Ämne / kurs
Vetenskaplig metod
Tillgänglig från: 2017-03-13 Skapad: 2017-03-12 Senast uppdaterad: 2017-03-13Bibliografiskt granskad

Open Access i DiVA

fulltext(468 kB)1146 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 468 kBChecksumma SHA-512
77a4483e1a42f2d2d133472fb9a178ba17baf4bf403eab22b40a8ea67147fe0df588424b468ed5212b821918cf2798fe100d496328a5c0dd4113844b0c47b7d9
Typ fulltextMimetyp application/pdf

Av organisationen
Akademin för ekonomi, teknik och naturvetenskap
Samhällsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 1146 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 706 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf