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Advantages and disadvantages of One-click purchases
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
2017 (Engelska)Studentarbete övrigt, 5 poäng / 7,5 hpStudentuppsats (Examensarbete)
Abstract [en]

The purpose of this paper is to investigate the advantages and disadvantages of the method of one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. Within the next buying opportunity, the customer can purchase products with one single click. The analysis and conclusions is based on both primary and secondary sources. The primary sources represent the result of a questionnaire performed with 200 respondents. The survey showed that the most common advantages with the method was fast, smooth, easy and time efficient. The disadvantages on the other hand were more varying and included cons such as uncertain, unreliable, risk-taking, page hacking, fraud and identity hijacking. The conclusion is therefore that the disadvantages are in grater number and also more shifting, which means that the perception of the one-click purchasing method tends to be more negative.

Ort, förlag, år, upplaga, sidor
2017.
Nyckelord [en]
One-click purchasing; One-click buying; Amazon; Online shopping; Advantages; Disadvantages; Perceptions
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hh:diva-33040OAI: oai:DiVA.org:hh-33040DiVA, id: diva2:1064751
Ämne / kurs
Vetenskaplig metod
Handledare
Examinatorer
Tillgänglig från: 2017-01-13 Skapad: 2017-01-12 Senast uppdaterad: 2017-01-13Bibliografiskt granskad

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Advantages and disadvantages of One-click purchases(303 kB)5977 nedladdningar
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Akademin för ekonomi, teknik och naturvetenskap
Företagsekonomi

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