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Designing Ubiquitous Media Services: Exploring the Two-Sided Market of Newspapers
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab). (Media IT)
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).ORCID-id: 0000-0001-9439-0764
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).
2016 (engelsk)Inngår i: Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718-1876, E-ISSN 0718-1876, Vol. 11, nr 3, s. 1-19Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The two-sided market of newspapers with its two customer groups, readers and advertisers, is changing due to digitalization. This former stable and profitable market has lately suffered from both decreasing subscription and advertiser revenue. In this paper we use the term ubiquitous media environments to represent the vision of future media environments enabling device independent mass-scale distribution of ubiquitous media services in integrated infrastructures. We build upon a two-year action research project where researchers worked together with the Swedish newspaper industry to envision future ubiquitous media services and explore the following research question: how can ubiquitous media services be designed to leverage and balance value in a two-sided market? Five examples of ubiquitous media services were developed in collaboration and thereafter evaluated. These services were then illustrated in movie clips to trigger discussions on how ubiquitous media services can be designed. Drawing on the value aspects of ubiquitous media services from an advertiser and reader point-of-view and the platform owner role of the newspapers in a future ubiquitous media environments, we describe and discuss how ubiquitous media services can be designed to leverage value for advertisers and readers, and how newspaper organizations can strategize ubiquitous media environments. © 2016 Universidad de Talca - Chile

sted, utgiver, år, opplag, sider
Curico: University of Talca, Faculty of Engineering , 2016. Vol. 11, nr 3, s. 1-19
Emneord [en]
Ubiquitous media services, Design, Digital platform, Two-sided markets, Newspapers
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Identifikatorer
URN: urn:nbn:se:hh:diva-32044DOI: 10.4067/S0718-18762016000300002ISI: 000393592400002Scopus ID: 2-s2.0-84987797060OAI: oai:DiVA.org:hh-32044DiVA, id: diva2:971695
Tilgjengelig fra: 2016-09-19 Laget: 2016-09-19 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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