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The criteria used by students to select a university abroad: A case study on which factors are used by the international studentsto select a foreign university for studyingAuthors:
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
2015 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The result of the globalization is an intensification of the exchange of goods, capital,information and people between the countries from all over the world. Thus, to adapt to thisprocess, the demand on the labor market changes, skilled people and international knowledgeare required.During the last decade of years, we assisted to an increase of the High Education institutions,which offer to students the opportunity to study abroad. That becomes a strong competitivemarket. Thereby, we assist to an amplification of the student’s mobility because they arelooking for living an unforgettable experience and improving their professional competences.Studies abroad require a lot of preparation. Students have to evaluate the alternatives offeredto them, and according to different factors of selection, they will determine their final choicefor their future university abroad.To attract international students, the universities need to develop marketing strategies. Theyhave to give the most information possible to the student and work on its communication.Selecting a university to go abroad is an important decision that the student has to take.Quantitative and qualitative researches were conducted in this study. The primary data werecollected directly at the university where the authors studied this year, through a survey andseveral interviews. This study contributes to the understanding of the student’s motivationsto study abroad, and determine the different factors that they take into account to select theiruniversity.

sted, utgiver, år, opplag, sider
2015. , s. 94
Emneord [en]
Marketing, High Education, International students
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-29395OAI: oai:DiVA.org:hh-29395DiVA, id: diva2:851641
Fag / kurs
Marketing
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Tilgjengelig fra: 2015-09-07 Laget: 2015-09-07 Sist oppdatert: 2019-04-17bibliografisk kontrollert

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