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Towards a conceptual foundation of 'Conscientious Corporate Brands'
Department of Marketing, Hanken School of Economics, Helsinki, Finland.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
Vise andre og tillknytning
2011 (engelsk)Inngår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, nr 9, s. 709-719Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article develops a conceptual foundation for Conscientious Corporate Brands (CCBs) by exploring the role that (i) environmental and (ii) climate change issues, and that (iii) internal and (iv) external corporate codes of ethics play as dimensions of CCBs. The article's aim is to extend previous research in ethical branding by proposing an empirically grounded conceptual foundation of the conscientious dimension of a corporate brand. The empirical context is based on Nordic business-to-business relationships. © 2011 Macmillan Publishers Ltd.

sted, utgiver, år, opplag, sider
Basingstoke: Palgrave Macmillan, 2011. Vol. 18, nr 9, s. 709-719
Emneord [en]
conscientious corporate brand, code of ethics, natural environment, climate change, business-to-business relationships, Nordic countries
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Identifikatorer
URN: urn:nbn:se:hh:diva-26957DOI: 10.1057/bm.2011.38Scopus ID: 2-s2.0-79960530083OAI: oai:DiVA.org:hh-26957DiVA, id: diva2:760479
Tilgjengelig fra: 2014-11-04 Laget: 2014-11-04 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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