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A Conscientious Corporate Brand Model – A Taiwanese Assessment
National Chung Hsing University, Taichung, Taiwan .
Oslo School of Management, Oslo, Norway.
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
2012 (engelsk)Inngår i: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 8, nr 2, s. 256-267Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study is based upon Taiwanese business-to-business relationships. Copyright © 2012 Inderscience Enterprises Ltd.

sted, utgiver, år, opplag, sider
Olney: InderScience Publishers, 2012. Vol. 8, nr 2, s. 256-267
Emneord [en]
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Taiwan
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Identifikatorer
URN: urn:nbn:se:hh:diva-26956DOI: 10.1504/IJBG.2012.045399Scopus ID: 2-s2.0-84867810624OAI: oai:DiVA.org:hh-26956DiVA, id: diva2:760478
Tilgjengelig fra: 2014-11-04 Laget: 2014-11-04 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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