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Research Criteria in Marketing Journals: AMJ, EJM and JM
School of Business and Economics, Linnaeus University, Växjö, Sweden.
School of Management and Marketing, Deakin University, Australia.
2007 (engelsk)Inngår i: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 15, nr 3, s. 83-93Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The aim of this paper is to assess a selection of marketing journals in terms of: (i) the proportion of 'empirical' versus 'non-empirical' contributions; (ii) the proportion of national versus international research data; (iii) the geographic origin of research data; and (iv) the authors' geographic affiliations. The sample consists of: Australasian Marketing Journal (AMJ), European Journal of Marketing (EJM) and Journal of Marketing (JM). The empirical findings indicate that empirical contributions dominate in the selected journals. In addition, the geographic origin of research data and the authors' geographic affiliation with empirical research data varies across the selected journal titles. In addition, there are only minor differences between national and international research data.

sted, utgiver, år, opplag, sider
Oxford, UK: Elsevier, 2007. Vol. 15, nr 3, s. 83-93
Emneord [en]
Marketing, journals, data collection, research criteria, research data, geographic affiliation
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-26941OAI: oai:DiVA.org:hh-26941DiVA, id: diva2:760188
Tilgjengelig fra: 2014-11-03 Laget: 2014-11-03 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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