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Supply Chain Management: the Reintegration of Marketing Issues in Logistics Theory and Practice
School of Management and Economics, Växjö University, Växjö, Sweden.
2002 (engelsk)Inngår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 14, nr 6, s. 426-436Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Explores and describes the close interrelationship between marketing and logistics, i.e. the marketing activities and the logistics activities in a marketing channel. The author acknowledges that marketing and logistics were united in the beginning of the twentieth century, but that the two disciplines were in part separated from each other during the evolution of the last century. The topic is a business philosophy that may contribute to the re‐integration of the research disciplines. Usually, from a logistics perspective, the disciplines are treated as separate from each other, while from a marketing perspective the opposite is often acknowledged. In the 1980s, the potential re‐integration between the disciplines from a logistics perspective emerged through the business philosophy labeled as supply chain management (SCM). Both scholars and practitioners in the field of logistics have popularized this business philosophy in recent years. Argues that SCM contributes to the re‐integration of marketing issues in the field of logistics theory and practice. © Emerald Group Publishing Limited.

sted, utgiver, år, opplag, sider
Bingley, UK: Emerald Group Publishing Limited, 2002. Vol. 14, nr 6, s. 426-436
Emneord [en]
Supply‐chain management, Marketing, Logistics
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-26814DOI: 10.1108/09555340210448785OAI: oai:DiVA.org:hh-26814DiVA, id: diva2:755775
Tilgjengelig fra: 2014-10-15 Laget: 2014-10-15 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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