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Guerrilla Marketing: Eye catching activities online
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
2014 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. However, according to the quantitative survey made together with the qualitative interviews in addition to previous scientific studies, this study can prove that Guerrilla marketing is an effective way to get attention online. The elements behind the success are contents that are humoristic, unusual or have a special connection to their own or their friends’ interests.

sted, utgiver, år, opplag, sider
2014.
Emneord [en]
Online marketing, Guerrilla marketing, Ambient marketing, Ambush marketing, Viral marketing, The Millennials
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-25686OAI: oai:DiVA.org:hh-25686DiVA, id: diva2:725835
Fag / kurs
Marketing
Veileder
Examiner
Tilgjengelig fra: 2014-06-26 Laget: 2014-06-17 Sist oppdatert: 2014-06-26bibliografisk kontrollert

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Munkhammar, RobertAndersson, EllenGustafsson, Johan
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