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The Usage of Social Media by the Agri-Business Companies in Brazil
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Blumenau, Blumenau, Brazil.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID-id: 0000-0002-0554-9591
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID-id: 0000-0002-8194-2053
Universidade Regional de Blumenau, Blumenau, Brazil.
2014 (engelsk)Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

sted, utgiver, år, opplag, sider
2014.
Emneord [en]
Social media, strategy, relationship
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-24983OAI: oai:DiVA.org:hh-24983DiVA, id: diva2:710241
Konferanse
2014 ISIS (Institute of Strategic and International Studies) – Key West International Multidisciplinary Academic Conference: Promoting Global Progress and Excellence in Academia, Key West, Florida, USA, 16-18 March, 2014
Tilgjengelig fra: 2014-04-05 Laget: 2014-04-05 Sist oppdatert: 2018-03-22bibliografisk kontrollert

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