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Digital Visions vs. Product Practices: Understanding Tensions in Incumbent Manufacturing Firms
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID-id: 0000-0001-8060-5613
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS). University of Gothenburg.ORCID-id: 0000-0002-6453-3653
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS).ORCID-id: 0000-0001-9439-0764
2014 (engelsk)Inngår i: Proceedings of the Annual Hawaii International Conference on System Sciences / [ed] Ralph H. Sprague, Jr., Los Alamitos, CA: IEEE Computer Society, 2014, s. 4516-4525Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Incumbent manufacturing firms face challenges when expanding their product focus with digital services. Such expansion creates tensions in organizations in the servitization process. While management visions and conceptualizes new service oriented businesses, the actual practice of implementing these service concepts is influenced by the product paradigmatic way of thinking in the organization. This dominant thinking creates tensions between business visions and business practice. We use the case of remote diagnostics services to provide insights into a manufacturing firm’s attempt to transform the dominant oriented business models into a new networked environment. We suggest that such acts that may or may not lead to transition are lingered by dominant logics related to the product focus. This indicates that firms are required to embed new logics into their existing practice in order to exploit the full potential of digital technology. © 2014 IEEE.

sted, utgiver, år, opplag, sider
Los Alamitos, CA: IEEE Computer Society, 2014. s. 4516-4525
Emneord [en]
Tensions, Digitalization, Dominant logic, Incumbent manufacturing firms
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-24137DOI: 10.1109/HICSS.2014.562ISI: 000343806604076Scopus ID: 2-s2.0-84902254976Libris ID: 16609621ISBN: 978-1-4799-2504-9 (digital)ISBN: 978-1-4799-2505-6 (tryckt)OAI: oai:DiVA.org:hh-24137DiVA, id: diva2:677288
Konferanse
HICSS–47, 47th Annual Hawaii International Conference on System Sciences 2014, Hilton Waikoloa, Big Island, Hawaii, USA, January 6-9, 2014
Prosjekter
ReDi2Service
Merknad

Article number: 6759158

Tilgjengelig fra: 2013-12-09 Laget: 2013-12-09 Sist oppdatert: 2018-01-11bibliografisk kontrollert
Inngår i avhandling
1. Value Network Transformation: Digital Service Innovation in the Vehicle Industry
Åpne denne publikasjonen i ny fane eller vindu >>Value Network Transformation: Digital Service Innovation in the Vehicle Industry
2016 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

Advancement in digital technology is rapidly changing the contemporary landscape of business and associated networks for manufacturing firms. Many traditional physical products are now being embedded with digital components, providing them digital capability to become digitized products. The digitization of physical products has become an important driver for digital service innovation within manufacturing industries. Such digital service innovation transforms value networks of manufacturing firms in various industries. While digitization of products and digital service innovation can be observed in many manufacturing industries, this thesis focuses on the transformation of value networks within the vehicle industry.

This thesis is a collection of papers and a cover paper. The thesis reports from a collaborative project in the vehicle industry. The project explored new digital services for vehicles based on remote diagnostics technology. The exploration and conceptualization of digital services is investigated in a collaborative manner with participants from the vehicle industry. The results reflect that there is a paradigm shift for manufacturing firms digitizing their products, and stretching the business scope from product to solution oriented business.

This thesis contributes to the existing literature on digital innovation with insights on the transformation of value networks in the vehicle industry. The research question addressed in this thesis is: How are value networks of manufacturing firms transformed by digital service innovation? To answer the question, this thesis conceptualizes how the value creating pattern of digitized products transforms value networks of manufacturing firms. A model is presented that reflects how the symbiotic value relationship between the digitized product and digital services transforms the roles, relationships and exchanges in the value networks of manufacturing firms. The model can serve as an analytical tool to further advance the knowledge on business aspects in digital innovation. This thesis contributes to practice by providing an understanding of how manufacturing firms can leverage value of digitized products and digital services in value networks.

sted, utgiver, år, opplag, sider
Gothenburg: University of Gothenburg, 2016. s. 169
Serie
Gothenburg Studies in Informatics, ISSN 1400-741X ; 51
Emneord
digital service innovation, value network, value creation, digitized products, digital services
HSV kategori
Identifikatorer
urn:nbn:se:hh:diva-30153 (URN)978-91-982069-6-8 (ISBN)
Disputas
2016-01-28, Halda, Visionen, Kristian IV:s väg 3, Halmstad, 13:00 (engelsk)
Opponent
Veileder
Prosjekter
ReDi2Service
Tilgjengelig fra: 2016-02-11 Laget: 2016-01-13 Sist oppdatert: 2018-01-10bibliografisk kontrollert

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