hh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Swedes’ Understanding of Printed Ads in English: A Study of How Well Swedish Adults Understand the Message of Printed Ads in English
Högskolan i Halmstad, Sektionen för humaniora (HUM).
2013 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Advertising in English is becoming more and more common in Sweden, as well as in other non-Anglophone countries, and not all previous studies agree on how well these ads are understood by the local population. Therefore, the aim of the present study is to achieve a broader understanding as to how well the message of printed ads in English are understood by the Swedish adult population. Moreover, this study aims to establish whether there are any common tendencies or patterns in the levels of understanding between the five ads chosen for this study, and how these relate to the personal and demographic characteristics present within my sample.

The findings of this study indicate that 60% of the printed ads in English are properly understood by most people. Moreover, this study found that the reason for not understanding an ad in English most often is that the ad is drawing on a myth that could not be recognized as something natural by the reader.

However, as only 12 subjects were included in this study, no generalizations could be made for the whole Swedish population, and a more extensive research study is thus encouraged.

sted, utgiver, år, opplag, sider
2013. , s. 72
Emneord [en]
Advertising, Pragmatics, Semiotics
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-22396OAI: oai:DiVA.org:hh-22396DiVA, id: diva2:625323
Fag / kurs
English
Veileder
Tilgjengelig fra: 2013-07-02 Laget: 2013-06-03 Sist oppdatert: 2018-01-11bibliografisk kontrollert

Open Access i DiVA

fulltext(869 kB)786 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 869 kBChecksum SHA-512
d6ec9caefe934f54571b59548d26e617cbe41dfbf5065f8d72b53544107e0844250187fb55ab8e917fa93f7665090ffdc4f15d8be1575857a0a7f08358e6073b
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 786 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 728 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf