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Assembling a hypothesis for discussing place competition
Göteborg University.
Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), Centrum för samhällsanalys (CESAM), Samhällsförändring, lärande och sociala relationer (SLSR).ORCID-id: 0000-0002-2972-6273
2011 (engelsk)Konferansepaper, Publicerat paper (Annet vitenskapelig)
Abstract [en]

Place marketing approaches are increasingly employed by authorities competing to attract capital. This development has spurred scholarly interest in a growing number of disciplines. While a rapidly mounting number of case studies have provided valuable insights to the field, scholars appear struggling for an advancement of theoretical understanding. As a consequence, the literature is unstructured and the fragmented pieces of insights that exist have to be ordered in a way that allows for a better understanding of place marketing. This discussion paper attempts a few small steps towards that aim. It departs from a simple notion of spatial competition as the least common denominator for place marketing and argues that place marketing is essentially used as a means to improve competitiveness in a hierarchical spatial system. From this basic, yet seemingly overlooked, perspective the article contributes to the emerging literature by presenting six rudimentary but nonetheless essential hypotheses for future research to consider.

sted, utgiver, år, opplag, sider
2011.
Emneord [en]
Place competition, place marketing, hypothesis
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-15019OAI: oai:DiVA.org:hh-15019DiVA, id: diva2:411040
Konferanse
AAG Annual Meeting, Seattle. 5140 Neoliberalizing Space: Critical Perspectives on Place Branding I
Tilgjengelig fra: 2011-04-15 Laget: 2011-04-15 Sist oppdatert: 2014-03-18bibliografisk kontrollert

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Jonasson, Mikael

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