Appraisement of use Sun Tzu´s The Art of Var as competitive strategies 2006 (engelsk)Independent thesis Advanced level (degree of Master (One Year))Oppgave

Abstract [en]

The work focuses on appraising the use of Sun Tzu´s The Art of War as competitive strategies. This research is bases on a case study: competitions between two big electric appliance retailers, Gome and Dazhung. One of the analyzed retailers uses competitive strategies according to the guidance of Sun Tzu´s The Art of War, the other one does not. Compared the result of these competitions, this work highlights the advantages and disadvantages of using Sun Tzu´s The Art of War as competitive strategies.

sted, utgiver, år, opplag, sider

2006.

Emneord [en]

Sun Tzu´s the Art of War, competitive strategies

Identifikatorer

URN: urn:nbn:se:hh:diva-13737Lokal ID: U12915OAI: oai:DiVA.org:hh-13737DiVA, id: diva2:368929

Uppsök

Social and Behavioural Science, Law

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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