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The importance of branding in the apartment business
Larsson, Maria
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Persson, Therése
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
2004 (engelsk)
Independent thesis Basic level (degree of Bachelor)
Oppgave
Abstract [en]
Our problem and purpose of the thesis is to investigate the significance of branding for a company in the apartment business. We begin the thesis with presenting the background of branding, since that phenomenon is a major part of the thesis and more or less affects everbody´s lives. To a company in a competitivemarket, a brand is a fundamental tool to use in the battle of the residents´minds. In the theoretical frame facts are presented regarding bran- ding in general, desirable results of branding, awareness and loyalty.
sted, utgiver, år, opplag, sider
2004.
Identifikatorer
URN:
urn:nbn:se:hh:diva-12133
Lokal ID: U11173
OAI: oai:DiVA.org:hh-12133
DiVA, id:
diva2:367278
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Social and Behavioural Science, Law
Merknad
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.se
Tilgjengelig fra:
2010-11-09
Laget:
2010-11-09
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modern-language-association-8th-edition
vancouver
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