Projekt Grand Hotel 2002 (svensk)Student paper second termOppgave

Abstract [sv]

This is a report on an organisation development project made for Grand Hotel in Halmstad. Grand Hotel is a member hotel in Best Western, the world's largest chain of hotels. The report contains suggestions of changes for improvement of marketing strategies. The suggestions are based on market research, the analysis of the company and on the current hotel situation in Halmstad. The focus has also been on marketing the hotel on the local market

sted, utgiver, år, opplag, sider

2002.

Emneord [sv]

Grand Hotel, hotell

Identifikatorer

URN: urn:nbn:se:hh:diva-11054Lokal ID: U9869OAI: oai:DiVA.org:hh-11054DiVA, id: diva2:366182

Uppsök

Technology

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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