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Relationship marketing in rapid-growth companies: ( a casestudy of MiniMax Data AB)
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
1998 (engelsk)Independent thesis Advanced level (degree of Master (One Year))Oppgave
Abstract [en]
The purpose of this dissertation is to investigate if rapid growth firms are using relationship marketing and if so,how it is used. With this dissertation we also hope to contribute to the understanding of the issue of relationship marketing in general.
sted, utgiver, år, opplag, sider
1998.
Emneord [en]
Considering the nature of rapid growth firms´ environment, how do they manage their customer relationships?
Identifikatorer
URN: urn:nbn:se:hh:diva-7865Lokal ID: U1783OAI: oai:DiVA.org:hh-7865DiVA, id: diva2:362938
Uppsök
Social and Behavioural Science, Law
Merknad
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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