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From mass marketing to mass customisation
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
1997 (engelsk)Independent thesis Basic level (degree of Bachelor)Oppgave
Abstract [en]
We are going to focus our research on how companies moved from mass marketing to mass customisation, according to the consumer preferences. We will find out, with the help of interviews, how our companies fit; or try to fit in the change from mass marketing to mass customisation.
sted, utgiver, år, opplag, sider
1997.
Emneord [en]
Marketing
Identifikatorer
URN: urn:nbn:se:hh:diva-7626Lokal ID: U1521OAI: oai:DiVA.org:hh-7626DiVA, id: diva2:362691
Uppsök
Social and Behavioural Science, Law
Merknad
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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