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Marketing Plan for AB HAGS Mekaniska
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
1995 (svensk)Student paper second termOppgave
Abstract [sv]
The goal of this market plan for the Swedish market for AAB HAGS MEKANISKA is to increase the company turnover 17% by the year 2000 while maintaining the present (1994) share of the Swedich market. We suggest new concepts and an interesting niche for development of products where AB HAGS MEKANISKA can establich themselves as worl leaders thocyfh this plan i slimited to the national market. Our strategies are evident in the suggested marketing mix where emphasis lies in product innovation and promotion activities. We suggest establishment of consultin and reference groups with the purpose of impoving comany recognition and achieving specific product attributes.
sted, utgiver, år, opplag, sider
1995.
Emneord [sv]
HAGS, playground, equipment
Identifikatorer
URN: urn:nbn:se:hh:diva-7471Lokal ID: U1343OAI: oai:DiVA.org:hh-7471DiVA, id: diva2:362530
Uppsök
Technology
Merknad
Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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Totalt: 63 treff
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