Swedish commercial television has expanded rapidly in recent years. Can advertisers cope with predicted rurther expansion in the future? 1996 (engelsk)Student paper second termOppgave

Abstract [en]

The purpose of this project is to attempt to predict the impact that an expansion in commercial television will have on advertisers. It will combine: - a brief history of Swedish commercial television - the present situation among competing channels on the Swedish television network - theoretical research into the methods advertisers can use to combat increased competion.

sted, utgiver, år, opplag, sider

1996.

Emneord [en]

commercial televsion kommersiell television reklam

Identifikatorer

URN: urn:nbn:se:hh:diva-7089Lokal ID: U0944OAI: oai:DiVA.org:hh-7089DiVA, id: diva2:362131

Uppsök

Social and Behavioural Science, Law

Merknad

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seTilgjengelig fra: 2010-11-09 Laget: 2010-11-09bibliografisk kontrollert

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