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The Mobile E-newspaper Innovation - examining the pre-adoption phase
Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).
Högskolan i Halmstad, Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE), Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab).
2007 (engelsk)Inngår i: Proceedings of 6th Annual Global Mobility Roundtable, 2007, 2007Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

In this study we investigate the perceptions of potential adopters in a pre-adoption phase of a new mobile innovation, i.e. the e-newspaper, a newspaper service published on e-paper technology, by applying Rogers’ (1995) Innovation-Decision Process and perceived attributes of innovations. We have conducted a study in two stages, in 2005 and 2006, with user evaluations of e-newspaper prototypes and early version of an e-newspaper, including tests, questionnaires and interviews. The overall research question is: What attributes are central from a user adoption perspective to launch a successful e-newspaper innovation? The paper contributes to existing adoption and m-commerce research by a) exploring the applicability of Rogers' framework in a pre-adoption phase in two stages, comparing the results regarding perceived attributes and intention to adopt, and b) presenting detailed descriptions of factors that enhance or inhibit an e-newspaper introduction, compared to other publication channels. The identified factors influencing the intention to adopt besides price are; mobility, interactivity, readability, format and size, functionality, usability and navigation.

sted, utgiver, år, opplag, sider
2007.
Emneord [en]
adoption, pre-adoption, e-newspaper, mobile innovation, e-paper, mobile services, e-newspapers
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-2163Lokal ID: 2082/2560OAI: oai:DiVA.org:hh-2163DiVA, id: diva2:239381
Konferanse
The 6th Annual Global Mobility Roundtable 2007, May 31 - June 2, 2007, Marriott Hotel, Marina del Rey, Los Angeles, CA.
Tilgjengelig fra: 2008-11-27 Laget: 2008-11-27 Sist oppdatert: 2018-03-23bibliografisk kontrollert

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Ihlström Eriksson, CarinaSvensson, Jesper

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