Aim: The COVID–19 pandemic initially required sustainable behavioural changes to mitigate the spread of the infection. Thus, people were requested to comply with the recommendations given by the authorities. However, adherence to the recommendations varied considerably. Therefore, it is important to understand the driving forces behind such behavioural change. This study aims to investigate how people’s willingness to comply with preventive behaviour, including vaccination, during a pandemic is related to the prosocial emotion of benevolence, the inclination to do well. Subject and methods: An online cross-sectional study was performed (N = 1014). Result: The result showed a significant correlation for the whole study population between how well they followed the recommendations (M = 4.16, S = 0.92) and the levels of benevolence (M = 3.58, S = 0.74) r = 0.22, p = < 0.001. Conclusion: Further, there was a significant correlation between altruistic motives and compliance with recommendations, including the view on taking the vaccine. Our findings add to the concept that prosocial orientation during the COVID-19 pandemic increases compliance with preventive behaviour. © The Author(s) 2024.