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Envisioning Value(s) / Championing Complexity: Situating Ethnography in the Presence of Business Model Innovation
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS).
Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).ORCID-id: 0000-0002-5849-1442
2021 (engelsk)Inngår i: Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful / [ed] Maya Hoveskog; Fawzi Halila, Halmstad: Halmstad University Press, 2021, s. 793-799Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This paper presents a study of how qualitative ethnographic data contributes to sustainable business model innovation. It draws on empirical examples from an interdisciplinary and multi-stakeholder workshop in the context of a research project concerning the design of an open services platform for sustainable multimodal mobility. Of particular interest here is how complexity—addressed through qualitative ethnographic data—is translated in a business modelling context. The paper concludes with a set of recommendations to better enable the uptake of complexity for business model innovation in multi-stakeholder, interdisciplinary project teams.

sted, utgiver, år, opplag, sider
Halmstad: Halmstad University Press, 2021. s. 793-799
Emneord [en]
Ethnography, business model innovation, complexity, value, mobility
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-45668ISBN: 978-91-88749-68-0 (digital)OAI: oai:DiVA.org:hh-45668DiVA, id: diva2:1599064
Konferanse
6th International Conference on New Business Models, Halmstad, Sweden, 9-11 June 2021
Tilgjengelig fra: 2021-09-30 Laget: 2021-09-30 Sist oppdatert: 2021-09-30bibliografisk kontrollert

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