hh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Kommunikation av ungdomsverksamheten inom Allsvenskan: En kvalitativ innehållsanalys av Allsvenska klubbars medieplattformar
Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, Centrum för lärande, kultur och samhälle (CLKS), Språk, kultur och samhälle.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Communikation of youth brands in the Swedish first football division (engelsk)
Abstract [en]

The purpose of this study was to examine how football clubs in the Swedish first divisioncommunicate about their youth activities. The goal of the essay was also to contribute with newinsights about sports clubs; how they have adapted to the evolution of social media and whatinformation they prioritise. The study is inductive and mainly based on the empirical material,which was gathered with the aid of a content analysis method. The theoretical starting point ofthis study was based on the marketing phrases image, profile, and identity, together withstrategic communication. The results of this study paints a picture of how some first divisionclubs communicate on social media in the form of webpages and Instagram posts. Some ofthese clubs conduct extensive marketing concerning their youth activities, while some havechosen to focus on specific parts.

sted, utgiver, år, opplag, sider
2018.
Emneord [sv]
Kommunikation, fotbollsklubbar, varumärke, innehållsanalys, medieplattformar
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-37493OAI: oai:DiVA.org:hh-37493DiVA, id: diva2:1230856
Fag / kurs
Media and Communication
Veileder
Examiner
Tilgjengelig fra: 2018-07-09 Laget: 2018-07-04 Sist oppdatert: 2018-07-09bibliografisk kontrollert

Open Access i DiVA

fulltext(1404 kB)32 nedlastinger
Filinformasjon
Fil FULLTEXT02.pdfFilstørrelse 1404 kBChecksum SHA-512
fa374edd7acc93809822b0ff031158cbeac06b0bb7fb10fba72bbb74756dea45abcbc415b352baf2b48065aabe144183a3d367f67bd5b8b8664c4e91ccdafe9d
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 32 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 76 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf