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WHAT ATTRACTS GEN Z?: A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
2018 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

sted, utgiver, år, opplag, sider
2018.
Emneord [en]
Employer branding, Gen Z, Talents, Labour Market, HR and Marketing
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-37441OAI: oai:DiVA.org:hh-37441DiVA, id: diva2:1229642
Utdanningsprogram
The International Marketing Programme, 180 credits
Veileder
Examiner
Tilgjengelig fra: 2018-07-02 Laget: 2018-07-01 Sist oppdatert: 2018-07-02bibliografisk kontrollert

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