hh.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
THE NEEDS AND CHALLENGES OF ADOPTING BUSINESS INTELLIGENCE FOR SMALL AND MEDIUM-SIZED ENTERPRISE (SME)
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap. (Research Design and Methods)
2017 (engelsk)Student paper other, 5 poäng / 7,5 hpOppgave
Abstract [en]

Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. However, the limited financial resource and lack of human capital are becoming the constraint for SMEs to invest in Business Intelligence system; as well the return of their investment in BI system is still being considerable for SMEs to invest in the system. This study proposes an innovative approach for assessing and prioritizing the use of BI, which can help SME owners to prioritize their customer’s needs and communicate with their stakeholder by using Kano model. This paper is prepared in a way to define and convey the idea of Kano Model and its application to aspiring organizations.

sted, utgiver, år, opplag, sider
2017. , s. 11
Emneord [en]
Business Intelligence, SME, KANO Model
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-33509OAI: oai:DiVA.org:hh-33509DiVA, id: diva2:1080914
Fag / kurs
Scientific method
Tilgjengelig fra: 2017-03-13 Laget: 2017-03-12 Sist oppdatert: 2017-03-13bibliografisk kontrollert

Open Access i DiVA

fulltext(468 kB)1135 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 468 kBChecksum SHA-512
77a4483e1a42f2d2d133472fb9a178ba17baf4bf403eab22b40a8ea67147fe0df588424b468ed5212b821918cf2798fe100d496328a5c0dd4113844b0c47b7d9
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 1135 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 697 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf