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Service Design Visualization Tools for Supporting Servitization in a Machine Tool Manufacturer
Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Business Model Innovation (BMI).ORCID-id: 0000-0002-5849-1442
Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
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2018 (engelsk)Inngår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 71, s. 189-202Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

As competition for their products increases, manufacturers have taken a greater interest in servitization. However, they face a difficult challenge when they try to develop service-oriented business models and design service value propositions that require a change in mind-set and new approaches. Thus, the purpose of this exploratory paper is to develop, apply, and evaluate an approach for service value proposition design that manufacturers can use in their transition from a primarily product-oriented business model to a more service-oriented business model. A qualitative research approach - the research through design approach - is taken in a case study of a Spanish machine tool manufacturer engaged in servitization. The findings of this research derive from a service design project at two of the manufacturer’s divisions. The empirical data consist of 45 artifacts (prototypes, visualizations, and models) from six workshops and six semi-structured interviews with key company managers. The paper analyzes various service design visualization tools in manufacturing, examines the design of service value propositions, and suggests avenues for additional research on the use of a systematic methodology for service value proposition design.

sted, utgiver, år, opplag, sider
New York: Elsevier, 2018. Vol. 71, s. 189-202
Emneord [en]
business models, servitization, service design, value proposition, visualization tools
HSV kategori
Identifikatorer
URN: urn:nbn:se:hh:diva-36025DOI: 10.1016/j.indmarman.2018.01.003Scopus ID: 2-s2.0-85040099545OAI: oai:DiVA.org:hh-36025DiVA, id: diva2:1170498
Prosjekter
BMI Wind
Forskningsfinansiär
Knowledge Foundation, 20120315
Merknad

Funding: The Regional Council of Gipuzkoa and the Swedish Knowledge Foundation, Grant No. 20120315.

Tilgjengelig fra: 2018-01-03 Laget: 2018-01-03 Sist oppdatert: 2018-06-28bibliografisk kontrollert

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