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The importance of ego or eco?:
A quantitative approach to the searched value of consuming socially responsible products: the case of Blumenau, Brazil
Roos, Julia
Halmstad University, School of Business, Engineering and Science.
Granström, Ove Robin
Halmstad University, School of Business, Engineering and Science.
2016 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2016. , p. 63
Keywords [en]
social responsibility, the self, purchase motives, identity, image, welfare development
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hh:diva-31471
OAI: oai:DiVA.org:hh-31471
DiVA, id:
diva2:944679
Subject / course
International Marketing
Supervisors
Aagerup, Ulf
Halmstad University, School of Business, Engineering and Science.
Available from:
2016-07-01
Created:
2016-06-29
Last updated:
2016-07-01
Bibliographically approved
Open Access in DiVA
fulltext
(1860 kB)
181 downloads
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FULLTEXT02.pdf
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6c621364e711dc296974422631f6bc4976adb51c5ba400092bbff5e1be98923ab22deb6c22619eff1b4b498f4bd5e279549ce8f9fd2ff9d19f04ec81299e7eda
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fulltext
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Total: 181 downloads
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Direct link
http://hh.diva-portal.org/smash/record.jsf?pid=diva2:944679
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
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text
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