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Marketing in Recession: - How have Swedish firms in the consumer discretionary sector reacted to the current recession?
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2012. , p. 49
Keywords [en]
Strategy, Marketing, Marketing Mix, Recession
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-20068OAI: oai:DiVA.org:hh-20068DiVA, id: diva2:574922
Subject / course
Marketing
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-12-07 Created: 2012-12-06 Last updated: 2012-12-07Bibliographically approved

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fulltext(911 kB)1403 downloads
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File name FULLTEXT01.pdfFile size 911 kBChecksum SHA-512
ee356c7963badabd7aca37e1a983b5500d1cf0d0d06a1defe0e885ab87073cc48f0d854cb372b891058633643652afd4173328169d6d74d98e24ec2155ae5fe8
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf