hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Identifying technology commercialization opportunities: the importance of integrating product development knowledge
Entrepreneurship and Innovation Group, Luleå University of Technology, Sweden.
University of Mannheim, Department of Management and Organization, Mannheim, Germany .
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8603-9269
2012 (English)In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 29, no 4, p. 573-589Article in journal (Refereed) Published
Abstract [en]

New product development (NPD) is a knowledge-intensive activity, perhaps even more so in recent years given the shift toward more open innovation processes, which involve active inward and outward technology transfer. While the extant literature has established that knowledge is critical for NPD performance, knowledge generated through NPD can have an additional impact on external technology exploitationas when firms go beyond pure internal application of knowledge to commercialize their technologies, for example, by means of technology outlicensing. Grounded in the knowledge-based view of the firm, this paper examines how the integration of domain-specific knowledge, procedural knowledge, and general knowledge generated through NPD affects a firm's proficiency in identifying technology commercialization opportunities. Additionally, analysis of how technology opportunity identification relates to technology commercialization performance is provided. Empirically, the paper draws on survey data from 193 Swedish medium-sized manufacturing firms in four industries active with NPD, and regression analyses and structural equation modeling were used to test the hypotheses. The results highlight the importance of integrating domain-specific and general NPD knowledge to proficiently identify technology licensing opportunities. The empirical findings also provide strong support for a subsequent link between technology opportunity identification and technology commercialization performance. Altogether, these results point to strong and previously unexplored complementarities between inward and outward technology exploitation, that is, between NPD and technology licensing. As such, the results provide important theoretical implications for research into the fields of knowledge integration, technology exploitation, opportunity identification, and technology markets. Moreover, the results have significant managerial implications concerning how knowledge generated through NPD can help firms to achieve both strategic and monetary benefits when trying to profit from technology. In particular, to set up proficient technology commercialization processes, it appears beneficial for firms to integrate knowledge that is gained through the ordinary activities of developing and commercializing products. Specifically, the integration of domain-specific knowledge and general knowledge helps firms to match their technologies with new applications and markets, which is often the critical barrier to successful technology commercialization activities. Managers are thus encouraged to integrate domain-specific knowledge and general knowledge from NPD to reap additional benefits in profiting from investments in innovation and technology.

Place, publisher, year, edition, pages
New York, N.Y.: Wiley-Blackwell, 2012. Vol. 29, no 4, p. 573-589
Keywords [en]
research-and-development, fuzzy front-end, open innovation, development performance, absorptive-capacity, interdepartmental integration, dynamic capabilities, manufacturing firms, market orientation, managing knowledge
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-13981DOI: 10.1111/j.1540-5885.2012.00926.xISI: 000304903200006Scopus ID: 2-s2.0-84860523260OAI: oai:DiVA.org:hh-13981DiVA, id: diva2:375839
Available from: 2010-12-09 Created: 2010-12-09 Last updated: 2018-03-23Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Frishammar, JohanRundquist, Jonas

Search in DiVA

By author/editor
Frishammar, JohanRundquist, Jonas
By organisation
Centre for Technology, Innovation and Marketing Management (CTIM2)
In the same journal
The Journal of product innovation management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 353 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf