Appraisement of use Sun Tzu´s The Art of Var as competitive strategies 2006 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Abstract [en]

The work focuses on appraising the use of Sun Tzu´s The Art of War as competitive strategies. This research is bases on a case study: competitions between two big electric appliance retailers, Gome and Dazhung. One of the analyzed retailers uses competitive strategies according to the guidance of Sun Tzu´s The Art of War, the other one does not. Compared the result of these competitions, this work highlights the advantages and disadvantages of using Sun Tzu´s The Art of War as competitive strategies.

Place, publisher, year, edition, pages

2006.

Keywords [en]

Sun Tzu´s the Art of War, competitive strategies

Identifiers

URN: urn:nbn:se:hh:diva-13737Local ID: U12915OAI: oai:DiVA.org:hh-13737DiVA, id: diva2:368929

Uppsok

Social and Behavioural Science, Law

Note

Denna uppsats kan beställas från arkivet / This paper can be ordered from the archive. Kontakta / Contact: arkivet@hh.seAvailable from: 2010-11-09 Created: 2010-11-09Bibliographically approved

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School of Business and Engineering (SET)

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