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The International Entrepreneur
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8194-2053
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
2009 (English)In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 257-276Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2009, 1. p. 257-276
Keywords [en]
Marketing strategy, Entrepreneurship, Internationalization, International business
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Economics and Business Other Social Sciences
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URN: urn:nbn:se:hh:diva-3946ISBN: 978-91-44-05555-8 OAI: oai:DiVA.org:hh-3946DiVA, id: diva2:300249
Available from: 2010-02-25 Created: 2010-02-25 Last updated: 2022-09-13Bibliographically approved

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Andersson, SvanteSvensson, Göran

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