Purpose – The purpose of this paper is to investigate how the entrepreneur uses his vision in Born Global companies. Design/methodology/approach – In this qualitative study, data has been collected by carrying out case studies of three companies. The main approach has been to study the role ofvision, leadership and communication in these companies. Findings – The entrepreneur and his vision is very important in a Born Global company. The vision is like an umbrella and affects many important parts of the company, such as communication,r ecruitment, knowledge transfer and other parts that will form the company’s culture. After a few years these items will help to create the company’s handbook, which will form the guidelines for how employees in the company work and act. Even if the entrepreneurs motivate their employees in a positive way, so that they can develop and do a good job, the entrepreneurs still must control the company. Research implications – This is an area where much more research needs to be done. In this study the entrepreneurs have been interviewed. To get more information the employees need to be interviewed. Practical implications – Implications for traditional small to medium‐sized enterprise (SME) companies could help to understand what happens in Born Global companies. Originality/value – This paper uses a view of the visionary perspective to study the three companies. This could be used by more traditional companies to discover new areas of potential.