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Agostino, Alessandro
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Agostino, A., Solberg Søilen, K. & Gerritsen, B. (2013). Cloud solution in Business Intelligence for SMEs – vendor and customer perspectives. Journal of Intelligence Studies in Business, 3(3), 5-28
Open this publication in new window or tab >>Cloud solution in Business Intelligence for SMEs – vendor and customer perspectives
2013 (English)In: Journal of Intelligence Studies in Business, ISSN 2001-015X, E-ISSN 2001-015X, Vol. 3, no 3, p. 5-28Article in journal (Refereed) Published
Abstract [en]

The aim of this study was to identify key success factor for SME customers of cloud based Business Intelligence products. A deep interview was made with four producers and a questionnaire was carried out among 36 SMEs. The findings suggest that the most important CSFs were the level of software functionalities, the ubiquitous access to data, responsive answers to customer support requests, handling large amounts of data and implementation cost. Each of these factors addresses a specific area that customers pay close attention to during the adoption process of a cloud BI solution. Offering ubiquitous access to date and respsonsive answers to customer requests are particularly emphasized for SMEs. We also found that industry tailored software is preferred, monthly or quarterly billings, and contact by email or phone for service. The paper shows recommendations, implications of research and suggests further research on the topic.

Place, publisher, year, edition, pages
Halmstad: Halmstad University, 2013
Keywords
Business intelligence, SME, cloud computing, ubiquitous computing
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-25198 (URN)2-s2.0-84905711136 (Scopus ID)
Available from: 2014-04-29 Created: 2014-04-29 Last updated: 2018-03-22Bibliographically approved
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