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Reinert, Venilton
Publications (9 of 9) Show all publications
Reinert, V., Awuah, G., Andersson, S. & da Silva, N. V. (2014). The Usage of Social Media by the Agri-Business Companies in Brazil. In: : . Paper presented at 2014 ISIS (Institute of Strategic and International Studies) – Key West International Multidisciplinary Academic Conference: Promoting Global Progress and Excellence in Academia, Key West, Florida, USA, 16-18 March, 2014.
Open this publication in new window or tab >>The Usage of Social Media by the Agri-Business Companies in Brazil
2014 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

Keywords
Social media, strategy, relationship
National Category
Social Sciences Business Administration
Identifiers
urn:nbn:se:hh:diva-24983 (URN)
Conference
2014 ISIS (Institute of Strategic and International Studies) – Key West International Multidisciplinary Academic Conference: Promoting Global Progress and Excellence in Academia, Key West, Florida, USA, 16-18 March, 2014
Available from: 2014-04-05 Created: 2014-04-05 Last updated: 2018-03-22Bibliographically approved
Reinert, V., Awuah, G., Andersson, S. & da Silva, N. V. (2014). The Usage of Social Media by the Agri-Business Companies in Brazil. Journal of Academy for Advancement of Business Research, 2(1), 89-98
Open this publication in new window or tab >>The Usage of Social Media by the Agri-Business Companies in Brazil
2014 (English)In: Journal of Academy for Advancement of Business Research, ISSN 2332-0311, E-ISSN 2332-032X, Vol. 2, no 1, p. 89-98Article in journal (Refereed) Published
Abstract [en]

This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

Place, publisher, year, edition, pages
Miami, FL: IAABR, 2014
Keywords
Social media, strategy, relationship
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-26506 (URN)
Available from: 2014-09-15 Created: 2014-09-15 Last updated: 2018-03-22Bibliographically approved
Awuah, G. B. & Reinert, V. (2012). Small firms' use of their business relationships to cope with increased competition. International Journal of Business Strategy, 12(2), 36-47
Open this publication in new window or tab >>Small firms' use of their business relationships to cope with increased competition
2012 (English)In: International Journal of Business Strategy, ISSN 1553-9563, E-ISSN 2378-8585, Vol. 12, no 2, p. 36-47Article in journal (Refereed) Published
Abstract [en]

The purpose of the study is to explore the effect of how small firms draw on their limited networks to develop their markets and serve them well, a performance that will guarantee their survival and success. Drawing on a business relationship approach, two case studies have been used to highlight the extent to which exchange relationships have impacted on the performance of the small firms in this study. As an important finding, the study highlights the extent to which regular and intensive interactions between the case companies and the limited actors in their network have enabled each of the case companies to develop their respective niche markets and serve them well, something which also explains their survival and ability to win and retain loyal customers.

Place, publisher, year, edition, pages
International Academy of Business and Economics, 2012
Keywords
small firms, limited network of relationships, performance, loyal customers
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-18048 (URN)
Available from: 2012-06-18 Created: 2012-06-18 Last updated: 2018-03-22Bibliographically approved
Awuah, G. B. & Reinert, V. (2011). Potential tourists’ image of a tourist destination: The case of Brazil. In: Sven-Åke Hörte (Ed.), Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science (pp. 135-148). Halmstad: Högskolan i Halmstad
Open this publication in new window or tab >>Potential tourists’ image of a tourist destination: The case of Brazil
2011 (English)In: Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science / [ed] Sven-Åke Hörte, Halmstad: Högskolan i Halmstad , 2011, p. 135-148Chapter in book (Other academic)
Abstract [en]

This research deals with the image, which potential tourists may have about a tourist destination.Using a quantitative approach and a marketing and communication perspective, we tried to investigate how Brazil is seen by potential tourists who happened to be European students studying at the Halmstad University, Sweden. The research highlighted six categories, upon which the tourists’ image of Brazil is based, namely hospitality of the population, sexuality, tourism infrastructure, environment, economy, protection and safety. The results show that the image held by the studied target group about Brazil as a tourist destination, is an exotic country with a friendly population with an exuberant nature; the main identity icons are football and carnival events. Entertainment and fun are some other positive attributes mentioned by the respondents. However, violence and fragile security are the main concerns for the respondents.

Place, publisher, year, edition, pages
Halmstad: Högskolan i Halmstad, 2011
Keywords
marketing, communication, image, tourism, Brazil
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-16513 (URN)
Available from: 2011-11-03 Created: 2011-10-28 Last updated: 2018-03-22Bibliographically approved
Awuah, G. & Reinert, V. (2010). Place Marketing: A Study of a Place Marketer's use of its Network of Relationships. Journal of International Management Studies, 10(1), 14-28
Open this publication in new window or tab >>Place Marketing: A Study of a Place Marketer's use of its Network of Relationships
2010 (English)In: Journal of International Management Studies, ISSN 1690-2140, Vol. 10, no 1, p. 14-28Article in journal (Refereed) Published
Abstract [en]

The process of winning and retaining investors who establish businesses in a particular place is under-researched. The purpose of this study is to analyze the extent to which place marketers (seller) and potential investors interact in order to establish, develop and maintain a win- win exchange relationships. A cross-country study, with multiple case studies, was used as method. The result shows that the seller has been able to win and maintain clients. The seller-client exchange relationships have been influenced by interaction with third parties. The seller-client interactions have been going on before, during, and after clients’ location of operations.

Place, publisher, year, edition, pages
Turlock, CA: International Academy of Business and Economics (IABE), 2010
Keywords
Place marketing, networks, cross-country study
National Category
Social Sciences
Identifiers
urn:nbn:se:hh:diva-4925 (URN)
Available from: 2010-06-21 Created: 2010-06-21 Last updated: 2018-03-23Bibliographically approved
Awuah, G. B. & Reinert, V. (2010). Place marketing: A study of a place marketer's use of its networks of relationships. In: : . Paper presented at International Academy of Business and Economics (IABE), Bangkok Summer Conference, Bangkok, Thailand, June 4-6, 2010.
Open this publication in new window or tab >>Place marketing: A study of a place marketer's use of its networks of relationships
2010 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-14308 (URN)
Conference
International Academy of Business and Economics (IABE), Bangkok Summer Conference, Bangkok, Thailand, June 4-6, 2010
Available from: 2011-01-31 Created: 2011-01-31 Last updated: 2018-03-23Bibliographically approved
Awuah, G. B. & Reinert, V. (2009). Place marketing: a cross-country study os a place marketer's use of its network of relationships - Brazil and Sweden. In: : . Paper presented at Innovation and Wealth Creation in Latin America, 2009 BALAS Annual Conference, April 1-3 2009, Tecnológico de Monterrey, Campus Guadalajara Guadalajara, Jalisco, Mexico.
Open this publication in new window or tab >>Place marketing: a cross-country study os a place marketer's use of its network of relationships - Brazil and Sweden
2009 (English)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-14309 (URN)
Conference
Innovation and Wealth Creation in Latin America, 2009 BALAS Annual Conference, April 1-3 2009, Tecnológico de Monterrey, Campus Guadalajara Guadalajara, Jalisco, Mexico
Available from: 2011-01-31 Created: 2011-01-31 Last updated: 2018-03-23Bibliographically approved
Awuah, G. B. & Reinert, V. (2008). A communicacäo com consumidores através da Internet: Um estudo da communicacäo - online de hotéls (Brasil, Gana e Suecia). In: : . Paper presented at Séptima Conferencia Iberoamericana en Sistema, Cibernética e Informática 29 de Junio al 02 de Julio de 2008 Orlando, Florida, USA.
Open this publication in new window or tab >>A communicacäo com consumidores através da Internet: Um estudo da communicacäo - online de hotéls (Brasil, Gana e Suecia)
2008 (Portuguese)Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-14310 (URN)
Conference
Séptima Conferencia Iberoamericana en Sistema, Cibernética e Informática 29 de Junio al 02 de Julio de 2008 Orlando, Florida, USA
Available from: 2011-01-31 Created: 2011-01-31 Last updated: 2018-03-23Bibliographically approved
Awuah, G. & Reinert, V. (2007). The use of Internet as a marketing strategy in hotel market: A comparison between Brazil, Ghana, and Sweden. In: : . Paper presented at X Encontro Nacional de Turismo com Base Local, June 5-9, João Pessoa, Brazil.
Open this publication in new window or tab >>The use of Internet as a marketing strategy in hotel market: A comparison between Brazil, Ghana, and Sweden
2007 (Portuguese)Conference paper, Published paper (Refereed)
Abstract [en]

The new information technologies (NIT), especially the Internet, have created opportunities for companies. NIT can be used as a tool to execute marketing activities on three levels: (1) a firm can convey information about its products and services, using various communications tools, (2) conduct transactions by means of e-commerce and deliver its products/services online or (3) by the help of the conventional delivering way. In the tourism market, which is an information-oriented phenomenon, the NIT has had strong influence because people use the Internet to search for information to better plan their trips. In the hotel business, for example, the customers search for the company’s core service and support services, which can fulfill their basic and secondary needs. In this perspective, this study analyzed how hotels presented their services, prices, and communicated with their customers on the Internet. The main objective was to analyze the presentation of the marketing mix strategies in the hotels’ websites. The methodology used was first an exploratory research and then a descriptive study. The method was a qualitative and the population was hotels from three countries, Ghana, Sweden and Brazil. The results showed that the information aired in the hotels’ web pages were clearly directed to their respective target audience. To promote their services, the companies studied used, as their main communication tools, advertising, Customer Relationship Management (CRM) and public relations. It can be inferred that the companies uniformly used marketing and communication tools in their websites. Thus, to market their services, no difference was found among the three firms’ use of those tools.

Keywords
Marketing mix, Internet, Strategy, hotels, Brazil, Ghana, Sweden
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-4955 (URN)
Conference
X Encontro Nacional de Turismo com Base Local, June 5-9, João Pessoa, Brazil
Available from: 2010-06-22 Created: 2010-06-22 Last updated: 2018-03-23Bibliographically approved
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