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Helgesson, Thomas
Publications (4 of 4) Show all publications
Svensson, G., Tronvoll, B., Helgesson, T. & Slåtten, T. (2009). The 'geographical affiliations' in 'top' research journals of general marketing. Australasian Marketing Journal, 17(3), 154-159
Open this publication in new window or tab >>The 'geographical affiliations' in 'top' research journals of general marketing
2009 (English)In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 17, no 3, p. 154-159Article in journal (Refereed) Published
Abstract [en]

The objective is to explore the geographical affiliation of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) of selected journals in marketing. The sample used in our study was restricted to papers published in six research-oriented journals in general marketing, which were selected to represent the 'top' publications in this field. The 'geographical affiliations' of authors, ad hoc reviewers, editorial boards and editors, reveals a predominance of the North American affiliations in all the selected 'top' research journals of general marketing. The 'geographical affiliations' of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) is a subject so far unexplored across top marketing journals. It is however an important issue that needs to be raised in literature, due to the influences that they may have on the journal and its content, and the characteristics of published papers. The study provides insights into the 'top' research journals in general marketing. We intend to complement the current knowledge and insights in literature by studying four components of the 'geographical affiliations' of 'top' journals in general marketing. © 2009 Australian and New Zealand Marketing Academy.

Place, publisher, year, edition, pages
Amsterdam: Elsevier, 2009
Keywords
Marketing, Journals, Geographical affiliation
National Category
Economics and Business
Identifiers
urn:nbn:se:hh:diva-3015 (URN)10.1016/j.ausmj.2009.05.011 (DOI)2-s2.0-68749112485 (Scopus ID)2082/3418 (Local ID)2082/3418 (Archive number)2082/3418 (OAI)
Available from: 2009-09-21 Created: 2009-09-21 Last updated: 2018-03-23Bibliographically approved
Svensson, G., Slåtten, T., Tronvoll, B. & Helgesson, T. (2008). Empirical characteristics of “top” journals in mainstream marketing. Marketing Intelligence & Planning, 26(2), 131-144
Open this publication in new window or tab >>Empirical characteristics of “top” journals in mainstream marketing
2008 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 26, no 2, p. 131-144Article in journal (Refereed) Published
Abstract [en]

Purpose – The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of “empirical” versus “non-empirical” contributions; the proportion of national versus international research data; the geographical origin of research data; and the geographical affiliations of the authors whose articles are published. Design/methodology/approach – A sample of “top” scholarly journals in mainstream marketing is selected on the basis of expert opinion and journal ranking lists. The evaluation considers all available articles at the time of data collection (a total of 1,463) published in these journals over a seven-year period from 2000 to 2006. Findings – A large proportion of all contributions in the selected journals were “empirical” in nature. Although this finding is not unexpected in scholarly journals, it is apparent that the journals evaluated also provide opportunities for non-empirical contributions. Other “empirical characteristics” were found to be skewed. Research limitations/implications – This evaluation is limited to the “empirical characteristics” of “top” journals in mainstream marketing. Practical implications – The study provides valuable insights into the nature of academic publishing in the area of top journals of mainstream marketing. Originality/value – Scholars will benefit from insights into the “empirical characteristics” of the “top” journals in mainstream marketing. In particular, scholars can note the particular features of individual journals. Further studies of the “empirical characteristics” of individual research journals are required in other sub-disciplines of marketing.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2008
Keywords
Data collection, Marketing, Publications, Research
National Category
Social Sciences
Identifiers
urn:nbn:se:hh:diva-3010 (URN)10.1108/02634500810860593 (DOI)2-s2.0-40949137387 (Scopus ID)2082/3413 (Local ID)2082/3413 (Archive number)2082/3413 (OAI)
Available from: 2009-09-21 Created: 2009-09-21 Last updated: 2018-03-23Bibliographically approved
Svensson, G., Helgesson, T., Slåtten, T. & Tronvoll, B. (2008). Scientific Identity of ‘Top’ Research Journals in the Broader Discipline of Marketing: Findings and Queries. European Business Review, 20(5), 384-400
Open this publication in new window or tab >>Scientific Identity of ‘Top’ Research Journals in the Broader Discipline of Marketing: Findings and Queries
2008 (English)In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 20, no 5, p. 384-400Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals. Design/methodology/approach – A sample of “top” research journals in marketing is selected on the basis of expert opinion and journal ranking lists. The selection includes the Journal of Consumer Research (JCR), Journal of Marketing (JM), Journal of Marketing Research (JMR), Journal of Retailing (JR), Journal of the Academy of Marketing Science (JAMS); and Marketing Science (MS). Findings – The “scientific identities” of JCR, JM, JMR, JR, JAMS and MS are revealed as being built on quantitative research designs and the North American paradigm of research values. In fact, all journals are US-based. None was found to be based on a mix of empirical research designs. The selected research journals were found to be narrowly focused, and the lack of variety of “scientific identities” among the journals studied here is discomfiting for the ongoing scientific knowledge building and theory generation in marketing. Research limitations/implications – Further studies of the “scientific identity” of individual research journals are desirable in other sub-disciplines of marketing. A series of questions have been raised that the authors argue are worthy of further attention and debate in the world-wide research community. Practical implications – Researchers will benefit from insights into the “scientific identities” of the “top” research journals in the broader discipline of marketing. In particular, researchers can note the particular feature of dogmatic narrowness of research designs that are present in all of these journals.Originality/value – The study delivers insights into the publishing requirements of “top” research journals in the broader discipline of marketing. It provides some challenging and discomfiting findings.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2008
Keywords
Marketing, Research methods, Sciences, Serials
National Category
Economics and Business
Identifiers
urn:nbn:se:hh:diva-3006 (URN)10.1108/09555340810897925 (DOI)2-s2.0-50849112009 (Scopus ID)2082/3409 (Local ID)2082/3409 (Archive number)2082/3409 (OAI)
Available from: 2009-09-21 Created: 2009-09-21 Last updated: 2018-03-23Bibliographically approved
Svensson, G. & Helgesson, T. (2006). Triangles of Business Ethics: Models and Empirical Illustrations. Revista de Negócios, 11(3), 5-20
Open this publication in new window or tab >>Triangles of Business Ethics: Models and Empirical Illustrations
2006 (English)In: Revista de Negócios, ISSN 1980-4431, Vol. 11, no 3, p. 5-20Article in journal (Refereed) Published
Abstract [en]

The objective is to describe a conceptual framework consisting of business ethics triangles. Models are used to describe and analyse the background and recent incidents in Systembolaget and Skandia, two large corporate organisations in Sweden. One is owned by the state and the other is privately owned. On the other hand, the conceptual framework provides a frame of reference for further research in the field of business ethics focusing on the ethical values and principles in the marketplace and in the society. Suggestions that may improve the best practise and the theory development of ethical values and principles in business ethics are presented at the end of this paper.

Place, publisher, year, edition, pages
Blumenau, Brazil: Universidade Regional de Blumenau, 2006
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-26820 (URN)
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2018-03-22Bibliographically approved

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