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Ghazawneh, Ahmad
Publications (3 of 3) Show all publications
Ghazawneh, A., Mansour, O. & Bergquist, M. (2018). Strategizing in Digital Application Marketplaces. In: AIS (Ed.), : . Paper presented at 29th Australasian Conference on Information Systems, ACIS2018, Sydney, Australia, December 3-5, 2018. , 29
Open this publication in new window or tab >>Strategizing in Digital Application Marketplaces
2018 (English)In: / [ed] AIS, 2018, Vol. 29Conference paper, Published paper (Refereed)
Abstract [en]

Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.

Keywords
digital platforms, digital application marketplaces, Strategy-as-Process, strategizing, AppStore
National Category
Information Systems
Identifiers
urn:nbn:se:hh:diva-39478 (URN)
Conference
29th Australasian Conference on Information Systems, ACIS2018, Sydney, Australia, December 3-5, 2018
Available from: 2019-05-26 Created: 2019-05-26 Last updated: 2019-08-27
Ghazawneh, A. (2018). The Dynamics of Transformation in the Development of Digital Services. In: B. Andersson, B. Johansson, S. Carlsson, C. Barry, M. Lang, H. Linger, & C. Schneider (Ed.), Designing Digitalization (ISD2018 Proceedings): . Paper presented at 27th International Conference on Information Systems Development (ISD2018), Lund, Sweden, 22-24 August, 2018 (pp. 595-606). Lund: Lund University, 27, Article ID 54.
Open this publication in new window or tab >>The Dynamics of Transformation in the Development of Digital Services
2018 (English)In: Designing Digitalization (ISD2018 Proceedings) / [ed] B. Andersson, B. Johansson, S. Carlsson, C. Barry, M. Lang, H. Linger, & C. Schneider, Lund: Lund University , 2018, Vol. 27, p. 595-606, article id 54Conference paper, Published paper (Refereed)
Abstract [en]

Service providers are increasingly depending and using digital infrastructure and tools provided by digital platforms to transform their services and develop digital ones that meet the needs of heterogeneous end users. However, while there is an emerging literature of developing digital services, little is known about the dynamics of transformation. Using multiple cases of firms that develop digital services, the digital service taxonomy was synthesized to understand the dynamics of transformation in developing digital services. This study identifies five main dynamics: the services experience, the service process, the service capabilities, the service environment and the service delivery.  Each of those dynamics and their associated factors is explored under the objectives of business, interaction and technology. This enables us to extend the existing literature on digital service development in particular and contributes to the research of digital innovation in general.

Place, publisher, year, edition, pages
Lund: Lund University, 2018
Keywords
digital services, service transformation, platforms, ecosystems, development
National Category
Computer and Information Sciences Information Systems, Social aspects
Identifiers
urn:nbn:se:hh:diva-37782 (URN)978-91-7753-876-9 (ISBN)
Conference
27th International Conference on Information Systems Development (ISD2018), Lund, Sweden, 22-24 August, 2018
Available from: 2018-08-24 Created: 2018-08-24 Last updated: 2019-03-20Bibliographically approved
Mansour, O. & Ghazawneh, A. (2017). Value Creation in Digital Service Platforms. In: The 28th Australasian Conference on Information Systems: ACIS2017: . Paper presented at Australasian Conference on Information Systems, Hobart, Tasmania, Australia, 4-6 December, 2017. Hobart, Australia, Article ID 95.
Open this publication in new window or tab >>Value Creation in Digital Service Platforms
2017 (English)In: The 28th Australasian Conference on Information Systems: ACIS2017, Hobart, Australia, 2017, article id 95Conference paper, Published paper (Refereed)
Abstract [en]

Value creation is increasingly relevant for owners of digital service platforms (DSPs). These owners have two vital goals: increase their service base and sustain their service offerers. A key element in continuously accommodating these goals is value creation. While the literature on DSPs is growing, there is a paucity of knowledge on the value creation process in these platforms. Drawing on a qualitative study of Uber drivers in Denmark and Sweden, we synthesize Schumpeter’s theory of value creation to develop an understanding of the value creation process in DSPs from the perspective of service offerers. As such, our study proposes and contributes a value creation framework for DSPs that identifies 8 value sources and highlights resource combination and exchange in the process of value creation.

Place, publisher, year, edition, pages
Hobart, Australia: , 2017
Keywords
Digital Service Platforms (DSPs), Uber, Resource Exchange, Sharing Economy, Value Creation
National Category
Information Systems
Identifiers
urn:nbn:se:hh:diva-35736 (URN)
Conference
Australasian Conference on Information Systems, Hobart, Tasmania, Australia, 4-6 December, 2017
Available from: 2017-12-04 Created: 2017-12-04 Last updated: 2018-01-13Bibliographically approved
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