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Aldrin, E. & Gustafsson, L. (2023). Människans möte med kommersiella namn: en pilotstudie med den nya metoden eye tracking. Paper presented at 17th Nordic Name Research Congress, Online, 8-11 June, 2021. Norna-rapporter, 100, 191-205
Open this publication in new window or tab >>Människans möte med kommersiella namn: en pilotstudie med den nya metoden eye tracking
2023 (Swedish)In: Norna-rapporter, ISSN 0346-6728, Vol. 100, p. 191-205Article in journal (Refereed) Published
Abstract [en]

This paper presents a pilot study of how brand names and product namesare recognized in commercials. Previous research has primarily focused oncommercial names from the perspective of the enterprise, whereas we inthis study shift focus to a user perspective. The paper also presents a newmethod for onomastic study which was used in the pilot study: eye tracking.Eye tracking implies digitally registering and analyzing patterns in eyemovements in order to explore how particular features are recognized andcognitively processed in interaction with other features in the context. Thepaper describes the eye tracking method and its theoretical foundation aswell as apply it in a small pilot study. Six advertisements containing a totalof 12 commercial names and different visual structures were presented to10 study participants. Basing on the results of the eye tracking analysis, wediscuss how names in different visual settings have been recognized andremembered and identify potential research questions for future research.We also evaluate the utilization of the method as such and discuss itsimplications for future onomastics. © Respektive författare 2023

Place, publisher, year, edition, pages
Uppsala: NORNA-förlaget, 2023
Keywords
brand names, company names, eye tracking, commercials, recognition, företagsnamn, produktnamn, ögonrörelser, reklam, igenkänning
National Category
Specific Languages
Research subject
Smart Cities and Communities
Identifiers
urn:nbn:se:hh:diva-50335 (URN)
Conference
17th Nordic Name Research Congress, Online, 8-11 June, 2021
Available from: 2023-04-14 Created: 2023-04-14 Last updated: 2023-07-03Bibliographically approved
Ainiala, T., Aldrin, E. & Eggert, B. (2023). New Trends in Nordic Socio-onomastics: International Cooperation and Examples of Objectives. In: Urszula Bijak; Paweł Swoboda; Justyna B. Walkowiak (Ed.), Urszula Bijak; Paweł Swoboda; Justyna B. Walkowiak (Ed.), Onomastics in Interaction With Other Branches of Science. Volume 3: Proceedings of the 27th International Congress of Onomastic Sciences (pp. 525-539). Kraków: Jagiellonian University Press, 3
Open this publication in new window or tab >>New Trends in Nordic Socio-onomastics: International Cooperation and Examples of Objectives
2023 (English)In: Onomastics in Interaction With Other Branches of Science. Volume 3: Proceedings of the 27th International Congress of Onomastic Sciences / [ed] Urszula Bijak; Paweł Swoboda; Justyna B. Walkowiak, Kraków: Jagiellonian University Press, 2023, Vol. 3, p. 525-539Chapter in book (Refereed)
Abstract [en]

The recently founded Nordic network New Trends in Nordic Socio-Onomastics was started as a workshop program in 2018 and 2019, funded by The Joint Committee for Nordic Research Councils in the Humanities and Social Sciences. The aim was to stimulate innovative research development within the socio-onomastic field by enabling Nordic researchers to come together, participate in discussions, explore new theoretical and methodological tools and identify new problem areas suitable for future joint Nordic projects. In this article, we present the network and the activities that have been organized in order to enhance international collaboration. We also discuss the current state of socio-onomastics in the Nordic countries and identify some important objectives and areas for future research. © Copyright by the Jagiellonian University Press & Authors

Place, publisher, year, edition, pages
Kraków: Jagiellonian University Press, 2023
Keywords
socio-onomastics, variation, Nordic, international collaboration
National Category
General Language Studies and Linguistics
Identifiers
urn:nbn:se:hh:diva-52348 (URN)978-83-233-5272-3 (ISBN)978-83-233-7478-7 (ISBN)978-83-233-7479-4 (ISBN)
Note

Paper presented at: ICOS 2020, 27th Congress of Onomastic Sciences, Krakow, Polen (Hybrid), 22-27 August 2021

Available from: 2024-01-02 Created: 2024-01-02 Last updated: 2024-01-03Bibliographically approved
Aldrin, E. & Gustafsson, L. (Eds.). (2023). NoSo 2023: Nordisk tidskrift för socioonomastik. Uppsala: Kungliga Gustav Adolfs Akademien
Open this publication in new window or tab >>NoSo 2023: Nordisk tidskrift för socioonomastik
2023 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Uppsala: Kungliga Gustav Adolfs Akademien, 2023. p. 154
Series
Nordisk tidskrift för socioonomastik, ISSN 004 - 0881 ; 3
National Category
Languages and Literature
Identifiers
urn:nbn:se:hh:diva-52132 (URN)
Available from: 2023-11-28 Created: 2023-11-28 Last updated: 2023-12-01Bibliographically approved
Aldrin, E. (2023). Vad säger väl ett namn?: Reflektioner kring teorin om markerade namn utifrån exemplet etniska konnotationer till förnamn. Paper presented at 17th Nordic Name Research Congress, Online, 8–11 June, 2021. Norna-rapporter, 100, 57-79
Open this publication in new window or tab >>Vad säger väl ett namn?: Reflektioner kring teorin om markerade namn utifrån exemplet etniska konnotationer till förnamn
2023 (Swedish)In: Norna-rapporter, ISSN 0346-6728, Vol. 100, p. 57-79Article in journal (Refereed) Published
Abstract [en]

People and culture can move across borders bringing personal names across traditional linguistic boundaries. This process has changed and enriched the use of personal names throughout history – and continues to do so in our time. However, names can also lead to name based ethnic discrimination. This article discusses ethnic connotations to first names in Sweden that were originally imported from other languages, some quite recently, others centuries ago. A survey was conducted to investigate factors that potentially influence people’s ethnic connotations to first names: a) structural properties deviating from the main Swedish norm, b) how frequently the name occurs in Sweden, and c) how long the name has been established in Sweden. Furthermore, the article uses the results to discuss and problematize the concept of “marked” and “unmarked” names. © Respektive författare 2023

Place, publisher, year, edition, pages
Uppsala: NORNA-förlaget, 2023
Keywords
markedness, marked names, ethnicity, first names, connotations, markering, markerade namn, etnicitet, förnamn, konnotationer
National Category
Specific Languages
Identifiers
urn:nbn:se:hh:diva-50783 (URN)
Conference
17th Nordic Name Research Congress, Online, 8–11 June, 2021
Available from: 2023-06-16 Created: 2023-06-16 Last updated: 2023-07-03Bibliographically approved
Aldrin, E., Gustafsson, L. & Ryman, L. (Eds.). (2022). NoSo 2022: Nordisk tidskrift för socioonomastik / Nordic Journal of Socio-Onomastics. Uppsala: Kungliga Gustav Adolfs Akademien
Open this publication in new window or tab >>NoSo 2022: Nordisk tidskrift för socioonomastik / Nordic Journal of Socio-Onomastics
2022 (English)Collection (editor) (Refereed)
Place, publisher, year, edition, pages
Uppsala: Kungliga Gustav Adolfs Akademien, 2022. p. 135
National Category
Languages and Literature
Identifiers
urn:nbn:se:hh:diva-47348 (URN)
Available from: 2022-06-23 Created: 2022-06-23 Last updated: 2022-09-07Bibliographically approved
Aldrin, E. (2022). The Economy in Names. Values, branding and globalization. Proceedings of Names in the Economy 6. International Conference, Uppsala, 3–5 June 2019. Ed. by Katharina Leibring, Leila Mattfolk, Kristina Neumüller, Staffan Nyström, and Elin Pihl (2021). [Review]. Namn och bygd, 110, 173-175
Open this publication in new window or tab >>The Economy in Names. Values, branding and globalization. Proceedings of Names in the Economy 6. International Conference, Uppsala, 3–5 June 2019. Ed. by Katharina Leibring, Leila Mattfolk, Kristina Neumüller, Staffan Nyström, and Elin Pihl (2021).
2022 (Swedish)In: Namn och bygd, ISSN 0077-2704, Vol. 110, p. 173-175Article, book review (Other academic) Published
Place, publisher, year, edition, pages
Uppsala: Kungliga Gustav Adolfs Akademien, 2022
National Category
Languages and Literature
Identifiers
urn:nbn:se:hh:diva-52284 (URN)
Available from: 2023-12-20 Created: 2023-12-20 Last updated: 2023-12-20Bibliographically approved
Aldrin, E. (2022). The Economy in Names. Values, branding and globalization. Proceedings of Names in the Economy 6. International Conference, Uppsala, 3–5 June 2019. Ed. by Katharina Leibring, Leila Mattfolk, Kristina Neumüller, Staffan Nyström, and Elin Pihl (2021). Rec. av Emilia Aldrin [Review]. Namn och bygd (110), 173-175
Open this publication in new window or tab >>The Economy in Names. Values, branding and globalization. Proceedings of Names in the Economy 6. International Conference, Uppsala, 3–5 June 2019. Ed. by Katharina Leibring, Leila Mattfolk, Kristina Neumüller, Staffan Nyström, and Elin Pihl (2021). Rec. av Emilia Aldrin
2022 (Swedish)In: Namn och bygd, ISSN 0077-2704, no 110, p. 173-175Article, book review (Other academic) Published
Place, publisher, year, edition, pages
Uppsala: Kungliga Gustav Adolfs Akademien, 2022
National Category
Specific Languages
Identifiers
urn:nbn:se:hh:diva-50785 (URN)
Available from: 2023-06-16 Created: 2023-06-16 Last updated: 2023-07-04Bibliographically approved
Aldrin, E. (2021). Namnval (2ed.). In: Staffan Nyström (Ed.), Namn och namnforskning: Ett levande läromedel om ortnamn, personnamn och andra namn, Version 2 (pp. 184-187). Uppsala
Open this publication in new window or tab >>Namnval
2021 (Swedish)In: Namn och namnforskning: Ett levande läromedel om ortnamn, personnamn och andra namn, Version 2 / [ed] Staffan Nyström, Uppsala, 2021, 2, p. 184-187Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Uppsala: , 2021 Edition: 2
National Category
Specific Languages
Identifiers
urn:nbn:se:hh:diva-46551 (URN)
Available from: 2022-04-01 Created: 2022-04-01 Last updated: 2022-04-12Bibliographically approved
Ainiala, T., Aldrin, E. & Eggert, B. (2021). Nordic Socio-onomastics Network in 2021.
Open this publication in new window or tab >>Nordic Socio-onomastics Network in 2021
2021 (English)Other (Other (popular science, discussion, etc.))
National Category
Languages and Literature
Identifiers
urn:nbn:se:hh:diva-46554 (URN)
Available from: 2022-04-01 Created: 2022-04-01 Last updated: 2022-04-14Bibliographically approved
Aldrin, E., Gustafsson, L. & Ryman, L. (Eds.). (2021). Nordisk tidskrift för socioonomastik. Uppsala: Kungliga Gustav Adolfs Akademien
Open this publication in new window or tab >>Nordisk tidskrift för socioonomastik
2021 (Swedish)Collection (editor) (Refereed)
Alternative title[en]
Nordic Journal of Socio-Onomastics
Place, publisher, year, edition, pages
Uppsala: Kungliga Gustav Adolfs Akademien, 2021. p. 165
Series
Nordisk tidskrift för socioonomastik / Nordic Journal of Socio-Onomastics, ISSN 2004-0296, E-ISSN 2004-0881 ; 1
National Category
Languages and Literature
Identifiers
urn:nbn:se:hh:diva-46553 (URN)
Available from: 2022-04-01 Created: 2022-04-01 Last updated: 2022-04-04Bibliographically approved
Projects
Naming diversity – discursive strategies shaping young minds [SAB23-0008_RJ]; Halmstad University
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-8085-1419

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