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Publications (10 of 158) Show all publications
Andersson, S. & Ghannad, N. (2023). Entrepreneurs’ imprinting history influences on international new venture creation. In: : . Paper presented at The 27th McGill International Entrepreneurship Conference - Resilience of International Entrepreneurship in times of turbulence, Kalmar, Sweden, August 31 – September 1, 2023.
Open this publication in new window or tab >>Entrepreneurs’ imprinting history influences on international new venture creation
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
International new ventures, Internationalization, Entrepreneur, Imprinting
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-51551 (URN)
Conference
The 27th McGill International Entrepreneurship Conference - Resilience of International Entrepreneurship in times of turbulence, Kalmar, Sweden, August 31 – September 1, 2023
Funder
Knowledge Foundation
Available from: 2023-08-31 Created: 2023-08-31 Last updated: 2023-12-13Bibliographically approved
Yang, M., Gabrielsson, P. & Andersson, S. (2023). Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization. Journal of International Marketing, 31(4), 1-22
Open this publication in new window or tab >>Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
2023 (English)In: Journal of International Marketing, ISSN 1069-031X, E-ISSN 1547-7215, Vol. 31, no 4, p. 1-22Article in journal (Refereed) Published
Abstract [en]

Digitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global marketplace is limited. Drawing on social network theory, the authors investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence small and medium-sized enterprise (SME) internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. This study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept and exploring its important role in SME internationalization. © The Author(s) 2023.

Place, publisher, year, edition, pages
Thousand Oaks, CA: Sage Publications, 2023
Keywords
international digital entrepreneurial marketing, SME internationalization, entrepreneurs, social ties, qualitative case study
National Category
Business Administration
Research subject
Health Innovation
Identifiers
urn:nbn:se:hh:diva-51884 (URN)10.1177/1069031x231178220 (DOI)001037152000001 ()2-s2.0-85165872924 (Scopus ID)
Funder
Knowledge FoundationMarcus Wallenbergs Foundation for International Scientific Collaboration
Note

Funding: This work was supported by the Knowledge Foundation, the Foundation for Economic Education, Business Finland, and the Marcus Wallenberg Foundation.

Available from: 2023-10-31 Created: 2023-10-31 Last updated: 2023-11-17Bibliographically approved
Żukowicka-Surma, A., Holmén, M., Johansson, J. & Andersson, S. (2023). Healthcare ecosystems and business models reconfiguration: Decoupling and resilience in the context of data-driven technologies: A Systematic Literature Review (1ed.). In: Svetla T. Marinova; Marin A. Marinov (Ed.), Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience (pp. 204-235). New York: Routledge
Open this publication in new window or tab >>Healthcare ecosystems and business models reconfiguration: Decoupling and resilience in the context of data-driven technologies: A Systematic Literature Review
2023 (English)In: Reconfiguration of Business Models and Ecosystems: Decoupling and Resilience / [ed] Svetla T. Marinova; Marin A. Marinov, New York: Routledge, 2023, 1, p. 204-235Chapter in book (Refereed)
Abstract [en]

This chapter researches the reconfiguration of business models and ecosystems in relation to decoupling and resilience in the context of data-driven technologies via conducting a systematic literature review (SLR). New data-driven technologies have been largely introduced to different sectors. Digitalisation may lead to disruptive changes in any industry, including creating or entering new business models, lowering or changing entry barriers into markets and enabling the breakup of sectorial silos. Although the COVID-19 pandemic accelerated significantly the digitalisation of the healthcare sector, innovation adoption in the sector proceeds slower than in most other industries. This chapter reviews systematically the existing literature on this area and develops a research agenda aiming at answering the pre-set research question: To address the research question, an SLR methodology has been applied to provide insights, critical reflections, managerial implications and research road maps for future research. The chapter identifies the potential benefits of the use of data-driven technology in healthcare at organisational, institutional, ethical and macro-level dimensions. It discusses the adoption of digitalisation and healthcare management practices to enhance data-driven outcomes. Based on the conducted literature review and the bibliometric analysis of articles included in the chapter, an integrative conceptual framework for digital healthcare is suggested. © 2023 selection and editorial matter, Svetla T. Marinova and Marin A. Marinov; individual chapters, the contributors

Place, publisher, year, edition, pages
New York: Routledge, 2023 Edition: 1
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
urn:nbn:se:hh:diva-50020 (URN)2-s2.0-85147936678 (Scopus ID)978-1-032-35402-6 (ISBN)978-1-003-32673-1 (ISBN)
Available from: 2023-02-24 Created: 2023-02-24 Last updated: 2023-02-24Bibliographically approved
Ramos, M. A., Wanjiku, J. & Andersson, S. (2023). Launching in Uncertainty: Legitimation and Country-Specific Barriers to Launch New Products in Emerging Markets. In: : . Paper presented at The 39th EGOS Colloquium 2023, Organizing for the Good Life: Between Legacy and Imagination, Cagliari, Italien, July 6-8, 2023.
Open this publication in new window or tab >>Launching in Uncertainty: Legitimation and Country-Specific Barriers to Launch New Products in Emerging Markets
2023 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

The life science industry is rapidly growing, witnessing a substantial transformation with new products, regulations, and policies emerging. This dynamic environment, together with global competition, challenges firms to introduce new products efficiently. During this process, the legitimacy of these new products also emerges as a crucial issue, since their acceptance by different stakeholders and the following impact on the organisation is a critical concern. The success of launching new products is intensified during uncertain times and within uncertain regions, where economic fluctuations, global crises, or unanticipated factors can hinder the process. Since emerging economies face issues, such as weak infrastructure, changing institutions, and substantial resource constraints, they are a proper context for studying new product launches under uncertainty. The interconnected dynamics between new product launches, organisational change and uncertainty create numerous questions regarding what strategies and changes organisations must create to succeed in this environment. To address these questions, this research aims to investigate the main barriers faced during product launches in times of uncertainty and how new practices adopted by firms facilitate the legitimisation of their products in emerging markets. Using a case study method and legitimacy theory lens, we investigate the factors related to the launch and acceptance of these new products in different regions and countries such as Russia, Latin America, Africa and the Middle East. Our findings highlight the importance of organisational change in overcoming regional barriers and show that strategies like employing familiar cues and managing resource constraints effectively enable product legitimisation. 

Keywords
Legitimacy, Product Launch, Life Science Industry, Uncertainty
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-51249 (URN)
Conference
The 39th EGOS Colloquium 2023, Organizing for the Good Life: Between Legacy and Imagination, Cagliari, Italien, July 6-8, 2023
Projects
LNETN project
Available from: 2023-07-10 Created: 2023-07-10 Last updated: 2023-12-21Bibliographically approved
Ramos, M. A., Wanjiku, J. & Andersson, S. (2023). Life Sciences Product Launch: Strategies for Legitimizing Across Countries. In: : . Paper presented at LNETN: Legitimation of Newness and EU Agenda for Change Conference, Aalborg University, Copenhagen, Denmark, June 22-24, 2023.
Open this publication in new window or tab >>Life Sciences Product Launch: Strategies for Legitimizing Across Countries
2023 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Launching new products is a critical process for firms, especially in the life sciences sector, where different institutional environments must be considered. Despite the importance of the health sector, there is a lack of research on the new product launch process in the life sciences and the impact of national contexts on this process. This study used a case study approach to explore the launch process of a multinational enterprise across multiple countries. Thematic analysis of interviews with key employees from over 20 countries provided a framework for the challenges and legitimating strategies used in new product launches worldwide. We argue that new product launches are shaped by different factors across countries, with some patterns rising from emerging and developed countries. This study offers valuable insights for both theoretical and practical perspectives, as it contributes to the literature on new product launches by examining how different institutional settings influence the process. Additionally, this study includes institutional and legitimation theory, which provides useful theoretical angles for understanding international new product launches in the life science industry. Finally, the paper provides empirical evidence for the diffusion theory on the factors influencing the launch process of new products in the life science industry.

Keywords
New product launches, Legitimation strategies, Life science sector
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-51067 (URN)
Conference
LNETN: Legitimation of Newness and EU Agenda for Change Conference, Aalborg University, Copenhagen, Denmark, June 22-24, 2023
Projects
LNETN project
Available from: 2023-06-27 Created: 2023-06-27 Last updated: 2023-07-13Bibliographically approved
Aerts, R., Pikkarainen, M., Xu, Y. & Andersson, S. (2023). Overcoming hospital resistance in an international innovation co-creation. Technological forecasting & social change, 187, Article ID 122195.
Open this publication in new window or tab >>Overcoming hospital resistance in an international innovation co-creation
2023 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 187, article id 122195Article in journal (Refereed) Published
Abstract [en]

The health sector is very specific and difficult market for firms to access and deal with. The main reasons for this is that the healthcare systems are in continuous change, the co-creation processes in hospitals are complicated involving many different actors which also affects on firms commercialization and internationalization approaches. However, there is a growing demand of health services and the sector is growing also due to the COVID situation, that has been dramatically speeding up the digitalization of the healthcare services in the hospital settings. Approaching international hospital markets is, however, challenging for the start-up companies. On their journey they are facing a resistance, that they have to overcome in many different ways. The aim of this paper is to increase understanding how a start-up can overcome hospital resistance in an international innovation co-creation process. The results of are based on in depth case study in which the data collection was done over the four years of data gathering. The paper highlights how start-up companies can overcome the resistance in the international innovation co-creation in the hospital markets. It shows the importance of different activities, actors, capabilities and international activities in different phases of the international innovation co-creation journey. © 2022

Place, publisher, year, edition, pages
New York: Elsevier, 2023
Keywords
Co-creation, Entrepreneur, Innovation, Resistance, SME
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-49089 (URN)10.1016/j.techfore.2022.122195 (DOI)000969505700020 ()2-s2.0-85143983382 (Scopus ID)
Available from: 2023-01-09 Created: 2023-01-09 Last updated: 2023-08-21Bibliographically approved
Floriani, D. E., Vasconcellos, S. L., Morandi, C. L. & Andersson, S. (2023). Speed and longevity: Elements of the internationalization of technology-based firms. Brazilian Business Review, 20(5), 540-560
Open this publication in new window or tab >>Speed and longevity: Elements of the internationalization of technology-based firms
2023 (English)In: Brazilian Business Review, E-ISSN 1808-2386, Vol. 20, no 5, p. 540-560Article in journal (Refereed) Published
Abstract [en]

Is time perception an idiosyncratic element in the internationalization process of technology-based firms (TBFs)? This question serves as the starting point to explore which factors influence international operations' internationalization speed and longevity in TBFs. We gathered them into two groups based on the types of service provided and the characteristics of their clients. We analyzed these TBFs' internationalization processes and the length of time they continued operating abroad, considering survival over time. Using a qualitative approach, we conducted a multiple case study of four internationalized TBFs from Brazil. Our findings suggest that the level of creativity required by clients impacts both the speed of internationalization and the longevity of international operations. Regarding longevity and survival, while TBFs serving creative sectors tend to adapt more easily to culturally similar markets and develop products more quickly, TBFs working traditional sectors tend to exploit local networks revealing exciting nuances about the time perception among TBFs. © 2023 FUCAPE Business School. All rights reserved.

Place, publisher, year, edition, pages
Vitoria: FUCAPE Business School, 2023
Keywords
Internationalization speed, Longevity of international operations, Technology-based firms
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-51713 (URN)10.15728/bbr.2021.1030.en (DOI)2-s2.0-85172474639 (Scopus ID)
Available from: 2023-09-27 Created: 2023-09-27 Last updated: 2023-11-28Bibliographically approved
Correa da Cunha, H., Amal, M., Andersson, S., Floriani, D. E. & Farrell, C. (2023). The Interplay of Formal Institutional and Cultural Distances and the Financial Performance of Foreign Subsidiaries in Latin America. International Journal of Financial Studies, 11(2), Article ID 80.
Open this publication in new window or tab >>The Interplay of Formal Institutional and Cultural Distances and the Financial Performance of Foreign Subsidiaries in Latin America
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2023 (English)In: International Journal of Financial Studies, ISSN 2227-7072, Vol. 11, no 2, article id 80Article in journal (Refereed) Published
Abstract [en]

We investigate how formal institutional distance (FID) moderates the cultural distance (CD) and financial performance relationships of foreign subsidiaries of firms. Following recent research, we estimate the asymmetric effects of CD by considering its size and direction towards host countries on the opposite poles of each cultural dimension’s scale. We propose that a limited understanding of the formal institutions in the host country, as measured by the magnitude and direction of the FID, can positively moderate the CD–performance relationship. This is mainly because foreign subsidiary firms may be more reliant on their capacity to navigate the less formal (and more implicit) aspects of the host country’s institutional environment, such as their ability to cope with the CD. We use foreign subsidiary data from the Orbis database, which includes 22 developed and 22 developing home countries and over 1400 foreign subsidiaries operating in 10 of Latin America’s largest economies (host countries) from 2012 to 2015 (a period of 3 years). Findings confirm the asymmetric effects of CD; however, by considering the direction of FID, our findings reveal that the more FID is directed towards host countries that are less developed, the more significant the effects of CD on financial performance. These findings contribute to our knowledge of how formal and informal institutional distances interact by showing that the greater the FID towards less developed host countries, the more pronounced the effects of CD. © 2023 by the authors.

Place, publisher, year, edition, pages
Basel: MDPI, 2023
Keywords
asymmetry, asymmetry of distance, cultural distance, financial performance, foreign subsidiaries, formal institutional distance, formal institutions, institutional environment, Latin America, moderation, psychic distance
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-51310 (URN)10.3390/ijfs11020080 (DOI)001014895300001 ()2-s2.0-85163769648 (Scopus ID)
Available from: 2023-08-03 Created: 2023-08-03 Last updated: 2023-08-03Bibliographically approved
Aagerup, U. & Andersson, S. (2022). B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper). In: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May: . Paper presented at 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022.
Open this publication in new window or tab >>B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)
2022 (English)In: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022Conference paper, Oral presentation only (Refereed)
Keywords
Branding, B2B, Personal sales, Content marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-49813 (URN)
Conference
15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022
Funder
Knowledge Foundation
Available from: 2023-01-12 Created: 2023-01-12 Last updated: 2023-02-07Bibliographically approved
Aagerup, U., Andersson, S. & Awuah, G. B. (2022). Building a warm and competent B2B brand personality. European Journal of Marketing, 56(13), 167-193
Open this publication in new window or tab >>Building a warm and competent B2B brand personality
2022 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 13, p. 167-193Article in journal (Refereed) Published
Abstract [en]

Purpose: This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach: A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings: The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications: The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article’s perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications: The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value: The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies’ brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding. © 2022, Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2022
Keywords
Brand management, Brand personality, Branding, Business-to-business, Industrial marketing
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-48032 (URN)10.1108/EJM-06-2019-0528 (DOI)000838785000001 ()2-s2.0-85135816314 (Scopus ID)
Funder
Knowledge Foundation
Available from: 2022-09-09 Created: 2022-09-09 Last updated: 2023-06-19Bibliographically approved
Projects
International growth in the healthcare technology sector - The importance of entrepreneurial teams and local and global networks [2009-02666_VR]; Halmstad University
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-8194-2053

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