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Correa da Cunha, H., Andersson, S., Amal, M., Floriani, D. E. & Gomes, G. (2019). Are we talking about country profile or distance?. In: Balancing Globalization & Local Priorities: Challenges Facing Business in Developed and Emerging Markets. Paper presented at 16th International Conference of the Society for Global Business & Economic Development (SGBED), Escola Superior de Propaganda e Marketing, São Paulo, Brazil, June 10-12, 2019.
Open this publication in new window or tab >>Are we talking about country profile or distance?
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2019 (English)In: Balancing Globalization & Local Priorities: Challenges Facing Business in Developed and Emerging Markets, 2019Conference paper, Published paper (Refereed)
Abstract [en]

Since its introduction in International Business research, Distance has been an important topic but recently there is an ever growing concern related to the country profile and distance conflation. Studies investigating the implications of distances should include a sufficiently diversified sample. In order to provide adequate assessments for the implications of country profiles and distances, it is essential to consider that firms may be affected in different ways depending on the direction of the distances. We argue that the asymmetric effects of distances might result not only from the ability of foreign subsidiary firms adapting to the host country’ conditions, but also on the characteristics of the host country environment that may be more or less receptive to foreign firms’ operations. We test these assumptions in Latin America due to its diversity in terms of cultural and formal institutional conditions and also because it includes a great number of emerging market and developed country foreign subsidiaries. Data comes from Orbis database, totaling 1466 subsidiary firms being 1216 from developed countries and 250 from emerging markets operating in 10 host countries in Latin America and a combination of 168 different home and host countries over a period of 3 consecutive years ranging from 2013 to 2015. By measuring distances in opposite directions independently we are able to verify the asymmetric effects of both Cultural and Formal Institutional Distances. Additionally, results show that the expertise in dealing with formal institutional conditions at the home country can be converted more easily into firm specific advantages in foreign host countries whereas cultural distances seem to affect firms in similar ways, depending more on the cultural characteristics at the host country than by the distances between home and the host countries.

Keywords
Institutional distance, Cultural Distance, Country Profile, subsidiary, performance, Latin America
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-40413 (URN)
Conference
16th International Conference of the Society for Global Business & Economic Development (SGBED), Escola Superior de Propaganda e Marketing, São Paulo, Brazil, June 10-12, 2019
Available from: 2019-08-20 Created: 2019-08-20 Last updated: 2019-08-23Bibliographically approved
Andersson, S. & Sundermeier, J. (2019). Firms' use of organizational, personal, and intermediary networks to gain access to resources for internationalization. Thunderbird International Business Review, 61(4), 609-621
Open this publication in new window or tab >>Firms' use of organizational, personal, and intermediary networks to gain access to resources for internationalization
2019 (English)In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874, Vol. 61, no 4, p. 609-621Article in journal (Refereed) Published
Abstract [en]

This study explores which networks are beneficial for gaining resources for firms' internationalization. Little is known about firms' use of organizational, personal, and intermediary networks to gain access to resources for internationalization. Firms are seeking resources through their organization's relationships (organizational networks) and individuals' personal contacts (personal networks). Governmental and industry actors are implementing networks to promote international growth and act as an intermediary between business actors (intermediary networks). We conduct in-depth interviews with firms and representatives for intermediary networks complemented with a survey. The findings reveal which resources are accessed through the different networks. We find organizational networks provide considerable access to most resources (except financial resources) that are beneficial for internationalization, whereas intermediary networks provide access to reputational, human, and market resources. Personal networks primarily provide access to human resources. This study contributes to theory by giving a more fine-grained understanding of how different types of networks give access to different resources valuable for internationalization. © 2019 Wiley Periodicals, Inc. 

Place, publisher, year, edition, pages
Hoboken, New Jersey: John Wiley & Sons, 2019
Keywords
export promotion, intermediary networks, internationalization, organizational networks, personal networks, resources
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-39523 (URN)10.1002/tie.22043 (DOI)2-s2.0-85062720752 (Scopus ID)
Funder
Swedish Research CouncilKnowledge Foundation
Available from: 2019-06-03 Created: 2019-06-03 Last updated: 2019-06-12Bibliographically approved
Andersson, S. (2019). "Internationell satsning skapar jobb i Sverige". Ny Teknik (4 feb.)
Open this publication in new window or tab >>"Internationell satsning skapar jobb i Sverige"
2019 (Swedish)In: Ny Teknik, E-ISSN 1402-4845, no 4 feb., p. 1Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [sv]

DEBATT. Generellt stöd till företag att nå ut internationellt är oftast meningslöst. Identifiera och satsa istället på ”born globals” som tidigt har siktet inställt på den globala marknaden - de skapar både tillväxt och arbetstillfällen i Sverige, skriver ekonomiprofessorn Svante Andersson.

Place, publisher, year, edition, pages
Stockholm: Alma Talent, 2019. p. 1
Keywords
Born Globals, Internationalisering, Tillväxt
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-38904 (URN)
Available from: 2019-02-14 Created: 2019-02-14 Last updated: 2019-03-06Bibliographically approved
Ryan, P., Evers, N., Smith, A. & Andersson, S. (2019). Local horizontal network membership for accelerated global market reach. International Marketing Review, 36(1), 6-30
Open this publication in new window or tab >>Local horizontal network membership for accelerated global market reach
2019 (English)In: International Marketing Review, ISSN 0265-1335, E-ISSN 1758-6763, Vol. 36, no 1, p. 6-30Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to explain how some born global firms can leverage the rich social capital in their local (home country) horizontal network for accelerated international market entry and growth. Horizontal networks warrant separate attention from their vertical counterparts, which, along with those focussed on external international contexts, dominate most network studies in the realm of born global research.

Design/methodology/approach – The study utilises a multi-level qualitative approach in the study of a multi-firm population of animators in Ireland that, due to the small domestic market for their product, needed to pursue global customers from inception. The case study domain was purposely selected as a critical exemplar of a local horizontal network operating in a highly globalised industry. The authors collected data through in-depth interviews with 16 company founders. This primary interview data were complemented by interviews with staff at the apposite industry association and triangulated with secondary data on the local and global industry conditions, members’ international successes and awards.

Findings – The results demonstrate how active membership of a local horizontal network can be leveraged for the acquisition of international market knowledge and customers for born global ventures. This arises from the sharing of collective market knowledge and communal global customer information within the network to mutual benefit.

Originality/value – Although limited by the specific conditions in this highly globalised, non-competitiveindustry context, this study is unique in that it finds that cooperative interpersonal and inter-firm relationships embedded in a local horizontal social network, and mediated in part by an institutional support actor, emerge as important levers for a born global’s accelerated acquisition of foreign market knowledge and of global customers. © 2018, Emerald Publishing Limited.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2019
Keywords
International marketing, Social capital, Intermediaries, Horizontal networks, Local networks
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-38788 (URN)10.1108/IMR-03-2017-0061 (DOI)2-s2.0-85057023602 (Scopus ID)
Available from: 2019-01-24 Created: 2019-01-24 Last updated: 2019-01-24Bibliographically approved
Laurell, H., Karlsson, N., Lindgren, J., Andersson, S. & Svensson, G. (2019). Re-testing and validating a triple bottom line dominant logic for business sustainability. Management of environmental quality, 30(3), 518-537
Open this publication in new window or tab >>Re-testing and validating a triple bottom line dominant logic for business sustainability
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2019 (English)In: Management of environmental quality, ISSN 1477-7835, E-ISSN 1758-6119, Vol. 30, no 3, p. 518-537Article in journal (Refereed) Published
Abstract [en]

The triple bottom line (TBL) is still commonly explored in research without joint consideration of economic, social and environmental elements of business sustainability (BS). The purpose of this paper is to re-test and validate a BS framework based on the TBL approach.This study is based on a questionnaire survey consisting of the largestfirms in corporate Sweden. A total of 107 usable questionnaires were ultimately received, for a response rate of 36.5 percent. The findings validate and extend a framework of a TBL-dominant logic for BS. A total of 19 dimensions indicating satisfactory validity and reliability of the BS framework were identified. The BS framework offers relevant insights to monitor and assess a TBL-dominant logic for BS. It also provides opportunities for further research. Managers can use the BS framework as a tool to map firm priorities in connection with BS. Each dimension of the BS framework offers insights into how to monitor and assess firms’ efforts in the TBL.This study contributes to validate and extend the TBL-dominant logic for BS. The BS framework also offers a timely and relevant contribution to both scholars and practitioners engaging in business sustainability. © 2018, Emerald Publishing Limited.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2019
Keywords
Sweden, Validation, Business sustainability, Triple bottom line
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-38171 (URN)10.1108/MEQ-02-2018-0024 (DOI)000461046500002 ()2-s2.0-85053262807 (Scopus ID)
Available from: 2018-10-17 Created: 2018-10-17 Last updated: 2019-05-24Bibliographically approved
Floriani, D. E., Morandi, C., Vasconcellos, S. & Andersson, S. (2019). Speed and Permanence: Elements of Internationalization of Technology-Based Firms. In: Vikrant Shirodkar (Ed.), Multinational Enterprises and their Non-market Social and Political Strategies', 46th Annual Conference of the Academy of International Business AIB-UKI (UK & Ireland Chapter), Brighton, The University of Sussex: . Paper presented at 46th Academy of International Business UK & Ireland Chapter Conference, University of Sussex, Brighton, United Kingdom, April 25-27, 2019.
Open this publication in new window or tab >>Speed and Permanence: Elements of Internationalization of Technology-Based Firms
2019 (English)In: Multinational Enterprises and their Non-market Social and Political Strategies', 46th Annual Conference of the Academy of International Business AIB-UKI (UK & Ireland Chapter), Brighton, The University of Sussex / [ed] Vikrant Shirodkar, 2019Conference paper, Published paper (Refereed)
Abstract [en]

This study analyzes the speed of internationalization and the permanence of the international operations of technology-based firms. We evaluated two types of technology-based companies: the creative ones, which are those whodevelopand sell software for digital entertainment, education, andgames; and the traditional ones, that is, those that develop and sell software for financial, legal, industrial sectors, among others. The speed with which these firms enter the international market after their foundation was analyzed, as well as the length of time these companies stay operating abroad, thus identifying sustainability over time. The search for results of this research used a qualitative, multiple case study with four internationalized technology-based firms, divided into two groups: creative and traditional. The contribution of this research is to explore which factors that influence the speed and permanence consider the potential of the intangible resource of creativity as a competitive advantage for rapid access to international markets, which, in turn, generates the knowledge that reflects in technological innovation to adapt and compete globally, making international operations sustainable over time.

Keywords
Internationalization, Speed, Permanence in the foreign markets, Creative industries, Technology-based industry
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-39327 (URN)
Conference
46th Academy of International Business UK & Ireland Chapter Conference, University of Sussex, Brighton, United Kingdom, April 25-27, 2019
Available from: 2019-05-07 Created: 2019-05-07 Last updated: 2019-10-15
Andersson, S. & Ghannad, N. (2019). The role of entrepreneurs’ imprinting in the creation of born global firms. In: : . Paper presented at The 23rd McGill International Entrepreneurship Conference, University of Southern Denmark, Odense, Denmark, August 28-30, 2019.
Open this publication in new window or tab >>The role of entrepreneurs’ imprinting in the creation of born global firms
2019 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This study shows how imprinting episodes in entrepreneurs’ childhood and prior life story influence their mind-sets, which influence the entrepreneur’s venture creation and their firms international behaviour. Depending on the imprinting experiences, entrepreneurs develop skills and mind-sets with preferences and especially desires that will affect the total behaviour of their future organization.  The study also shows how firms’ international growth can be an important part of a firm’s strategy, but also a consequence of strategy that not per se include internationalization.

Keywords
Born Global, Internationalization, Entrepreneur, Imprinting
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-40472 (URN)
Conference
The 23rd McGill International Entrepreneurship Conference, University of Southern Denmark, Odense, Denmark, August 28-30, 2019
Available from: 2019-08-29 Created: 2019-08-29 Last updated: 2019-08-30Bibliographically approved
Karlsson, N. P. .., Laurell, H., Lindgren, J., Pehrsson, T., Andersson, S. & Svensson, G. (2018). A cross-country comparison and validation of firms’ stakeholder considerations in sustainable business practices. Corporate Governance : The International Journal of Effective Board Performance, 18(3), 408-424
Open this publication in new window or tab >>A cross-country comparison and validation of firms’ stakeholder considerations in sustainable business practices
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2018 (English)In: Corporate Governance : The International Journal of Effective Board Performance, ISSN 1472-0701, E-ISSN 1758-6054, Vol. 18, no 3, p. 408-424Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to compare and validate firms’ internal and external stakeholder considerations in sustainable business practices across business settings. It aims to assess the validity and reliability of a stakeholder framework appearing in previous studies.

Design/methodology/approach: The study uses a questionnaire survey and a cross-industry sample consisting of the largest firms in corporate Sweden. Multivariate analysis tests the stakeholder framework. Each of the 294 key informants was initially identified and contacted by telephone, generating a response rate of 36.5 per cent.

Findings: The tested stakeholder framework appears valid and reliable across countries to assess the internal stakeholders of focal firms, as well as their up- and downstream, market and societal stakeholders. This study provides additional empirical support to categorize firms’ stakeholder considerations in sustainable business practices.

Research limitations/implications: This study validates previous findings in terms of Swedish firms’ considerations of internal and external stakeholders in sustainable business practices in relation to one similar country (Norway) and one different country (Spain). The study also shows how the three countries perceive the focal company and societal stakeholders differently. Practical implications: The tested framework sheds light on focal firms’ stakeholder considerations in sustainable business practices and elucidates the extent to which firms’ account for their internal and external stakeholders in sustainable business practices.

Originality/value: This study contributes to the development of valid and reliable stakeholder theory across contexts and through time. In particular, it contributes to the development of a valid and reliable framework to categorize firms’ stakeholder considerations in sustainable business practices. © 2018, Emerald Publishing Limited.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2018
Keywords
Stakeholders, Corporate social responsibility, Supply chain management
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-36493 (URN)10.1108/CG-07-2017-0131 (DOI)000433897200003 ()2-s2.0-85043459490 (Scopus ID)
Available from: 2018-03-22 Created: 2018-03-22 Last updated: 2019-10-16Bibliographically approved
Andersson, S., Aagerup, U., Awuah, G. B. & Wictor, I. (2018). Building Brand Personality in a Business-to-Business Context – the Case of Born Globals. In: : . Paper presented at The 22nd McGill International Entrepreneurship Conference, 22-24 September, 2018, Halmstad, Sweden.
Open this publication in new window or tab >>Building Brand Personality in a Business-to-Business Context – the Case of Born Globals
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Branding has for a long time been in focus in strategic decision making for firms in a business-to-consumer context. Brands has been used as a tool to differentiate products and position firms’ offers towards competitors. In a business-to business context branding has not been in focus in the same way. Strategic decisions have more dealt with technology innovation and market expansions. In recent times, a greater interest for brand building in a business to business (B2B) context has emerged, both in practice and academia, especially for globally active B2B firms that strive to create a unified look of their products and firms. The hard global competition has made it difficult to compete on product quality alone, services around the product and intangible features has been important parts of B2B firms’ offers. The B2B firms’ more complex offers can be incorporated under a common brand that differentiates the firms’ offer from competitors. Although that the practical importance of B2B branding has been acknowledge lately, research dealing with B2B branding is still relatively limited. Most studies on B2B branding attempt to describe what brands are, how they affect companies, or vice versa. Research on the process of B2B brand building is however scarce. Also, when B2B brands are in focus of a study, it is usually their tangible characteristics that are examined. In B2C brand literature, intangible aspects and, the metaphor to see the brand as a person is widely discussed (Aaker, 1997). However, there is very little research on brand as a person element in the B2B context. Brand personality is normally defined as the human characteristics associated with a brand, More research into the brand personality building processes in a B2B context are therefore needed. Following the above discussion this study’s aim is to investigate how brand personality is built in B2B companies.

A qualitative approach has been adopted to enable us to investigate, in-depth, an under-researched area (Ghauri and Gronhaug, 2010; and Yin, 1989) The key factor underpinning the selection of the two cases was conceptual relevance rather than representative grounds, so we used theoretical sampling (Miles and Huberman 1994). We combined secondary data research and field interviews and workshops with the CEOs in the case firms. The researchers constructed an interview-guide based on earlier literature and discussion in a workshop. Our aim and research question served as the basic structure for data analysis.  The study contributes to the literature by integrating theory on brand building from the marketing fields with the research dealing with the born global phenomenon discussed in the international entrepreneurship field.

Keywords
Born globals, Business to Business, Brand building. Brand personalities
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-37789 (URN)
Conference
The 22nd McGill International Entrepreneurship Conference, 22-24 September, 2018, Halmstad, Sweden
Available from: 2018-08-27 Created: 2018-08-27 Last updated: 2018-09-25Bibliographically approved
Andersson, S. & Servais, P. (2018). Different types of International New Ventures Based on Different Commercialization Processes in a Business-to-Business Context. In: : . Paper presented at The 22nd McGill International Entrepreneurship Conference, 22-24 September, 2018, Halmstad, Sweden.
Open this publication in new window or tab >>Different types of International New Ventures Based on Different Commercialization Processes in a Business-to-Business Context
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

An emerging topic in the field of International Entrepreneurship (IE) is currently focused on international new ventures (INVs) and/or born-globals (Oviatt and McDougall, 1997; Madsen and Servais, 1997; Knight and Cavusgil, 1996) which are, by theoretic definition, start-ups that become international at inception or very shortly thereafter. More concretely, INVs have been previously defined as “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries” (Oviatt and McDougall, 1994: 49; McDougall et al., 1994:470). Quite similarly, Knight and Cavusgil (1996:11) conceptualise the born-global firm as ““small, [usually] technology-oriented companies that operate in international markets from the earliest days of their establishment”.

Even if the born global research has grown rapidly during the last decades, most studies have focused on entrepreneurs, resources and networks and only a few researchers are observant about the context in which the born global firms are established and thrives. Literature reviews in international entrepreneurship has shown that most research in this area is based on business to business firms (Jones et al, 2012). However, we have not found any studies which go deeper in the different customer-supplier relationships that exist in a B2B context.

Adaptation on B2B markets is important to make a relationship more productive, according to Hagberg-Anderson (2006).  There are structural factors, in the relationship between sellers and buyers which make different internationalization strategies more likely to succeed (Andersson, 2000).In this article we thoroughly discuss and review scientific articles that highlights the variation, differentiation and typology of international new venture. We complement this review with literature dealing with buyer-seller relationship in a B2B context. Based on these two strands on literature we develop a framework of different types of international new ventures in a business to business context. The framework gives theoretical contributions to the area of international entrepreneurship research but also managerial implication, showing how different types of relationships with customers make different internationalization strategies more or less likely to succeed.

Keywords
International new ventures, Business-to Business, Commercialization process
National Category
Business Administration
Identifiers
urn:nbn:se:hh:diva-37790 (URN)
Conference
The 22nd McGill International Entrepreneurship Conference, 22-24 September, 2018, Halmstad, Sweden
Available from: 2018-08-27 Created: 2018-08-27 Last updated: 2018-09-26Bibliographically approved
Projects
International growth in the healthcare technology sector - The importance of entrepreneurial teams and local and global networks [2009-02666_VR]; Halmstad University
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-8194-2053

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